Chicago as global city_Census analysis_1980, 1990, 2000, 2010 Dissertation

Chicago as global city_Census analysis_1980, 1990, 2000, 2010 - Dissertation Example Methodological Framework. For the purposes of the present study, a problematique of urban restructuring serves as its principal object. With this in mind, two core aspects will be highlighted. The first one is connected with the occupational shift brought about by neoliberal globalization, which is inescapably followed by the emergence of the â€Å"dual city† (Mollenkopf and Castells) class structure, i.e. the development of the new professional-managerial class, on the one hand, and the growth of the ranks of service worker-composed underclass, on the other. The latter aspect is, in fact, adjacent to the former one, resulting from the need to cope with the problem of the formation of new consumption models that are directly tied to the newest changes in production/occupational patterns. For that reason, the research in post-modern urban geography, with a specific focus on its relationship with capitalism, is of utmost importance – as demonstrated, inter alia, by the pi votal works by David Harvey. That said, an examination of the intricacies of the neoliberal transformation of Chicago in the decades from the 1980 on is scarcely possible without taking into account the results of the censuses that document the demographical changes that transpired in the city for the duration of this period. That is why it is necessary to turn the attention of a researcher to these data. Chicago Census Data as a Source. The main purpose of a census is to provide information on socio-economic and demographic variables of a given population groups. That is why the use of U.S. Censuses and related datasets are of utmost importance within the context of the present study. The comparative analysis of the cumulative changes in Chicago’s demographics and particularly occupational structure will be duly reflected in this study’s analysis. Chicago’s Data for the Period of 1980 – 1990 Summary. Within this period, the city of Chicago still retained certain basic elements of a Fordist, industry-dominated, social structure. The following table may reflect some underlying trends that nevertheless brought about a gradual shift towards a more ‘post-modern’ situation. Missouri State Census Data Center: Basic Demographic Trend Report United States Cities AREA: Chicago city GEOCODE:17-1051 IL ------1980------ ------1990------ ----CHANGE---- CHG VARIABLE VALUE PCT VALUE PCT AMOUNT PCT IN % ------------------------------------------------------------------------------- T1. TOTAL PERSONS....... 3,005,078 100.0% 2,783,726 100.0% -221352 -7.4 LIVING IN FAMILIES.... 2,519,648 83.8% 2,274,594 81.7% -245054 -9.7 -2.1 IN GROUP QUARTERS..... 46,066 1.5% 46,903 1.7% 837 1.8 0.2 IN RURAL AREAS........ 0 0.0% 0 0.0% 0 0.0 T2. RACE / HISPANIC WHITE................. 1,512,411 50.3% 1,265,953 45.5% -246458 -16.3 -4.9 AFRICAN-AMERICAN...... 1,197,174 39.8% 1,086,389 39.0% -110785 -9.3 -0.8 ASIAN & PAC. ISLANDER. 73,745 2.5% 104,141 3.7% 30,396 41.2 1.3 AM. INDIAN, ESK. ALEUT 6,804 0.2% 6,761 0.2% -43 -0.6 0.0 HISPANIC (ANY RACE)... 423,357 14.1% 535,315 19.2% 111,958 26.4 5.1 T3. PERSONS BY AGE UNDER 5............... 231,181 7.7% 214,994 7.7% -16,187 -7.0 0.0

How To Start Palm Readings Essay Example for Free

How To Start Palm Readings Essay Demonstrative Outline by Daphne Lufkin How To Start Palm Readings Topic: How to read palmsGeneral Purpose: To inform and demonstrate Specific Purpose: To inform my audience about how the palm reading started palm and to demonstrate how you can predict someone future by following the steps of palm reading. I. Introduction: A. Attention-getter: Do we hold the secrets of our past, present, and future in the palms of our hands? Are those mysterious lines traced on our hands the blueprint of our character, our fortune, and our destiny? Just like the fortune tellers heres how to gain insight just by holding someones hand. B. Thesis Statement: The lines on your palm speak a language that spins the story of the past and the future; almost like a map saying where youve been and which way youre headed. Believe it or not, palm readers analyze your palm so they can inform you about your life, the past, present and future. C. Preview of Main Points: The art of palm reading has a history that can go far back as the greek world. It is practiced all over the world and the examined in varies different ways in order to predict the future of an individual. Fortunetellers, or palm readers, believe that the lines and patterns in an individuals hand, if read properly, can reveal events of the person. Apart from the lines, there are various other factors taken into consideration in palm reading, such as the hands shape, the shape and length of the fingers, how flexible the fingers and hands are, the thumbs position, the mounts, which are interpreted by their relative sizes and the intersections on them, and other qualities. Transition: IIBody I: A. Main Point 1 The ancient art of palm reading, also called palmistry or hiromancy, dates back thousands of years. Prehistoric caves in Spain and France have hands drawn on their walls with all the major lines shown in amazing detail. Cultures around the world have been turning to the fine art of palmistry for hundreds of years in an attempt to unlock the mysteries of the cosmos Palm reading, otherwise known as palmistry or chiromancy, is practiced all over the world, with roots in Indian astrolog y and gypsy fortune-tellingalmistry or palm reading, also known as chiromancy, comes from the Greek words, kheiros, which means hand, and manteia which means oracle, divination. The history of Palmisty originated in India, and later moved on to China, Egypt, and ancient Greece, gathering many different variations. Palmistry (also known as chiromancy) is the art of reading a persons palms in order to gain insight on certain personality traits and life experiences. Some claim that the ever-changing lines on our hands also provide a glimpse at our futures, There are specific palmistry schools that provide training courses for the same. Any individual interested in palmistry can enroll in the programs and learn how to read palms. However, learning how to palm read yourself for entertainment requires no specific skills. All you need is a little patience to read the palm reading basics and understand them 1. Supporting Point: In a book named Physiognomy Palmistry, Pythagoras, the ancient Greek mathematician, traces the history of palmistry back to 497 B. C. 2. Supporting Point: 3. Supporting Point: Transition: According to palmistry, hidden facts about life can be revealed with the help of palm reading. Each of the palm lines have a significant meaning of their own. III. Body II:. A. Main Point 2: A palm reader starts with the obvious and carries on via innumerous intricate steps of interpretation and judgment, to minute details. The conclusions that are made are not about certainty, but of the tendency or probability. A practitioner of palmistry usually starts by studying both hands; if you are a right-handed person your left hand is thought to be the birth hand, which reveals character predispositions that are inherited, while the right hand is considered as reflecting individuality, potential, and flexibility. For left-handed people, its the other way round. Here is a general explanation of the various types of hands, according to palmistry: So, which of the hands must you look at if you want to find out? Each hand tells a different story. There is an active hand and a dormant hand Traditionally, most palmists have advocated examining the left hand of women and the right hand of men. However, this approach will only give you half of the story of your volunteer’s life. Instead of limiting yourself to just one hand, take a closer look at both hands to see what deep secrets can be revealed. Many modern palmists now believe that a person’s non-dominant hand will show you their personality and proclivities, while their dominant hand will show you how they have applied their talents and ambitions in life. By using both hands when you read palms you can see where your volunteer has been and where they’re going to go. In palm reading, According to Chinese palm reading, the left hand is used for men below 30 years old; while for women below 30 years old, the right hand is referred for palm reading. The Hands Lean and firm hands indicate that the person is very economical. †¢Firm and strong hands mean that the individual has a dependable character. †¢If the palms of the hands are cupped deeply, it usually is indicative that the person will not be good in business. †¢A flabby and soft hand is a sign that the person likes an easy life. For females, the right hand is what youre born with, and left is what youve accumulated throughout your life For mal e, the left hand is what youre born with, and right is what youve accumulated throughout your life. Your dominant hand represents changes and developments in your talents and personality the right side represents individual talent and personality; The active hand represents how you will be able to change your life and your future Your weak hand tells you about your natural personality, the traits you were born with. while the left side indicates potentiality. the dormant hand denotes your inherent qualities and hidden potential by ways of genetics or those which are hereditary. Size: A person with large hands is somebody who would think first and then act while a person with small hands is more active and impulsive and thinks a lot less. The texture of the hand is also a key to the persona of the person. This has to be observed for both, the back and front of the hand or palm. A soft textured hand shows sensitivity and refinement. A coarse textured hand will depict a coarse nature. Calluses will show that the person is either a hardworking person or has a job where he has to work with his hands a lot. Note the texture of the hand, front and back. Soft hands signify sensitivity and refinement, while rough hands signifies a coarse temperament Flexibility of the Thumb: If the persons thumb is flexible to a certain extend, it would mean that he/she is quite accommodating, easy-going and adaptable, while people with more rigid thumbs are pretty obstinate. The flexibility of the hand shows the adjustable nature of the person. The more flexible the hand, the more adjusting his nature is. On the contrary, if the hand is stiff, the person has a rigid personality. People whose fingers can be very easily bent back (90 degrees to the palm) are pushovers. This is also an important aspect to consider in palm reading. The shape of the nails also gives us an insight into the personality traits of the person. Long nails which taper at the tips show creativity; while square nails show orderliness. The color of the hands shows the nature of blood circulation in the persons body. A pinkish colored hand, therefore, shows a healthy individual. Yellow denotes excessive bile production. Blue color shows a circulation problem. 1. Supporting Point: For instance, if youre right-handed then your right hand is the active hand and left hand is the dormant one. And if youre left-handed, its vice versa 2Supporting Point: 3. Supporting Point: Transition: It is a mysterious occurrence that the lines on our palms happen to depict the small and large changes in our lives. These lines are also constantly forming, changing, and disappearing. These lines have fascinated mankind for ages IV. BODY IV: , Palmistry with Mounts A. Main Point 3: The study of palmistry includes deciphering the meaning of lines on the palms. Apart from these lines, there are various mounts on the hand, which stand for certain qualities. These are also important, as are the lines that are on or emerge from these mounts. T he palm mounts are the little mounds of flesh that raise out of the palm (like at the base of each finger. ) The Institute of Palmistry says that mounts are representative of various types of brain activity The mounts are indicative of many traits including ambition, artistic appreciation, courage, and imagination among many others . Texture, firmness, and size are a factor in analyzing mounts 1. Apart from the lines, the texture of the palm, the color, flexibility, shape and size of fingers and nails, etc. also tell a lot about the persons nature Here is some general information about these mounts. 2. SP1: The Mount of Jupiter The mount at the base of the index finger is the Mount of Jupiter and it denotes ambition, leadership, religion, and love of nature. 3. SP2: The Mount of Saturn The mount at the base of the second finger is known as the Mount of Saturn, and it denotes soberness, wisdom, sadne ss, and balance. 2. SP3: The Mount of Sun The mount at the base of the ring finger is known as the Mount of Apollo. It denotes brilliance, artistic tendencies, happiness and success.

Leadership Styles in Professional Nursing

Leadership Styles in Professional Nursing The health sectors success relies mainly on the leadership of the nurses in command; this may be a nurse manager who is in control of a unit or a nurse executive who controls numerous units. To be able to successfully lead the others the nurses need to have the necessary leadership skills that will be employed to solve all the challenges (Mahoney, 2001). The effective leadership skills will be very useful in the decision making process in the health sector. The senior nurse therefore has the control over all the activities involved which means that he/she must do it diligently and professionally at all times. They need to be visionary and have appropriate strategies to success; in addition they should be dynamic, motivated, and have the desire to achieve greater heights (Mahoney, 2001). This paper analyses leadership styles in professional nursing and how they can be applied to make the health sector effective and efficient. It reviews professional nursing literature that identifies the major leadership skills and gives a clinical application example. Review of the Professional Nursing Literature In leadership, the leader must aim at transformation where the nurses are motivated to transform the industry through proper morals and hard work. There are various leadership styles that can be applied by leader nurses; these include democratic or autocratic leadership. In this regard the nurses who lead can apply such styles depending on the situation and experience of the nurses. According to Cook (2001) in the article The renaissance of clinical leadership there are various factors that influence the style of leadership to be applied. They include, the external environment; the experience of the nurse involved the internal environment, and the understanding. He identifies four styles that nurses can use in their leadership and make it effective. The styles are connected to nursing care approaches and include; transactional, transformational, connective and renaissance. In transformational leadership the leaders and subordinates are able to lift each other in their work to higher heights. This is mainly achieved through motivation and morality where they are both involved in whatever happens to one another (Cook, 2001). This is more like the democratic leadership where leaders seek the opinion of the subordinate nurses in the decisions they make. The nurses are able to carry out all their duties independently, without interference and to their understanding. They are however free to ask for assistance from others either the leaders or the colleagues in case they need any assistance. This means that the nurses are able to work efficiently and behave well due to the motivation, inspiration, individual consideration and intellectual stimulation (Cook, 2001). Transactional leadership on the other hand pursues an autocratic leadership style where the nurses are under obligation to perform in view of the fact that they are paid to do so. The subordinates must take strict orders from the leaders; which they must obey without questions or comments. The leaders are able to further their own agendas, goals and whatever they see as effective. They do not take in to considerations the view of the subordinates viewing them as just workers to follow the orders given. The leaders supervise the subordinates very closely and are mainly on duty to ensure that every nurse arrived to their duty and has performed all the duties as per the instructions. Thyer (2003) in the article Dare to be different: transformational leadership may hold the key to reducing the nursing shortage gives an account on the contribution of transformational leadership on the issue of nurse shortages that have been experience. On their part, health care has in many occasions been implemented under transactional leadership that has made nurses to quit and leave the industry (Thyer, 2003). This leaves a shortage in the profession as more continue to leave either for retirement or other well led careers. The nurses blame the system in the workplace which they say is dictatorial and does not bring fulfillment to their profession. Transformational leadership on the other hand when applied will bring motivation and morality in the sector and thus retains more nurses and attracts more others. The nurses become visionary, creative, independent, and engaged in the making of decisions both at the in-patient and out-patient level and this brings fulfillment and individual association with their work. They are able to attach themselves to their work and make it more enjoyable through contributing to the decisions made. The transformational leadership also allows equality in terms of gender, race, and age; whats more is that the nurses are able to contribute to the communication strategies that are needed in the health sector (Thyer, 2003). Transactional on the other hand will erode the spirit of team work, communication and togetherness in the sector. In view of these facts, transformational leadership becomes an inspirational mode to attract better terms of reference in the job market and create a notion that inspires even scholars to join in. Sellgren et al. (2006) in the article Leadership Styles in Nursing Management: Preferred and Perceived aimed to explore the leadership involved in nursing in regard to what managers and their subordinates view as important. It also aimed at exploring the opinions of the subordinates on their superiors performance in the work place. The study was based on the leaders styles and their fundamental roles they have to play in their workplace and the view the subordinates have of those roles (Sellgren, et al. 2006). It is also based on the way the subordinates accept and follow whatever the leaders say and the motivation they get from the leaders; and the way they follow the goals and objectives of the manager for the purpose of quality. Application of Clinical Example When leaders apply the styles they are positive that they will achieve their objectives and whichever style they apply they are guided by the experience and situation. When leading nurses who are managing experience nurses they tend to apply transformational leadership since they know the nurses know their work and dont need much supervision. In contrast when leading new registered nurses they may apply transactional leadership which will ensure they are supervised appropriately before they are acquitted with their duties (Mahoney, 2001). In situations where the leading nurses want to make decisions such as purchasing equipment then the transformational leader will seek for the opinion of the subordinates who will be able to give whatever they need to use and find comfortable and appropriate. The major need for effective and efficient leadership is the success of the health system which requires that the leaders are devoted, strategic, and charismatic (Cook, 2001). In every decision they make they have to ensure that they are not derailed from achieving the final objective. Conclusion Leaders have the opportunity to apply any style they deem fit in achieving their goals and objectives. In addition they have the chance to apply one or both styles or change the style if they see one is not effective. No matter the style they apply or management decisions they make they must be able to ensure growth and sustainability in the health sector, where patients must be positive about everything happening in the sector. Job satisfaction for the subordinates nurses and the entire society of nurses also depends on the leadership style therefore the leaders should evaluate the style they will apply critically before implementation.

Patriot :: essays research papers

THE PATRIOT FADE IN: EXT. THE SWAMPS OF SOUTH CAROLINA - NIGHT Dark. Ominous. Kudzu hangs from the swamps maples. A dark and forbidding place. A bird CRIES EERILY in the darkness. Insects HUM ominously. SUPERIMPOSITION: FRENCH AND INDIAN WAR A detachment of French soldiers with several wagons makes it's way along a muddy road cut through the swamp. The soldiers are wary, scanning the underbrush, weapons ready. In the swamp, parallel to the road, SHADOWED FIGURES, hidden among the brush, silently track the French soldiers. As the lead wagon rolls over a muddy puddle, straddling it, a MUD-COVERED FIGURE, reaches up, grabs the wagon's undercarriage, pulls itself up and clings, unseen to the underside of the wagon. The figure, obscured by the mud, barely looks human. As the other wagons roll over other muddy depressions in the road, three more mud-covered figures reach up, grab and cling to the underside of other wagons. FORT CHARLES The gates are opened. The relieved French soldiers quicken their pace and hurry into the relative safety of the fort. In the fort yard the weary detachment disperses. UNDER THE LEAD WAGON The first dark, mud-covered figure silently drops to the ground and draws a distinctive TOMAHAWK from his belt as the other figures drop from the other wagons. The figures crawl through the shadows toward the sentries who are closing the main gates. THEY SPRING... the lead figure dashes forward, raises his TOMAHAWK and HACKS DOWN at a TERRIFIED FRENCH SENTRY... The other muddy figures join the attack... stifling the screams of the French soldiers with VICIOUS KNIFE SLASHES... gaining precious seconds... A FRENCH SOLDIER CRIES OUT... sounding the alarm... other FRENCH SOLDIERS come running out of the darkness... The four muddy figures, make a stand at the gate, brutally killing the French soldiers as they come, holding the gates open as... Dozens of other muddy figures race out of the surrounding swamp, tearing through the fort gates, joining the slaughter... The lead figure, HACKS, again and again with his tomahawk... Blood and flesh cover his arm as the vicious blade rises and falls amid the SCREAMS in the darkness... DISSOLVE TO: EXT. SOUTH CAROLINA COUNTRYSIDE - DAY Beautiful sunlight. AERIAL SHOT of a post rider galloping along a road through peaceful untamed woodlands. Soaring old-growth elms arch over riverside maples along the shores of the gently curving, deep-water Santee River. SUPERIMPOSITION: SOUTH CAROLINA April, 1776 The post rider rides along a raised swamp road. On either side of the road, gorgeous shafts of sunlight pierce the canopy falling onto soft, swaying ferns that cover the high grounds. Hundreds of BIRDS SING. The water is clear, with fields of floating lily pads, each with a stark white flower rising from it. EXT. FRESH WATER PLANTATION - DAY

Benefits And Risks Of Bioengineered Foods Essay

Millions of people worldwide have consumed foods derived from genetically engineered foods— from cereals, breads, soybeans but still there were no facts and figures if these foods have unfavourable effects to human. In relation, this short research will look into the risks and possibilities of bioengineered foods while answering the question â€Å"Are genetically engineered foods safe to eat? † Different arguments are presented to give the benefits or risks of the GE foods. This study will look into the risks to the environment, health, economy. Laws and rules on GE foods will also be discussed in this study (Schardt 42). Bioengineered crops were first discovered by Gregor Mendel, a geneticist, when he experimented to insert a gene from a pea plant with better traits into another pea. Results showed that the plant is more resistant to any diseases. This was the start of bioengineered crops and later foods (Gorman, 56). Some of the bioengineered crops are soybeans, corn, cotton, potatoes, and dairy and animal products. Experiments were done making a more competitive crop making it into competitive by-products (Seattle, WA, pp2). In Canada, there are 5. 8 million hectares reported to be planted with GE crops and considered as one of the top producers of bioengineered foods in the world. From this figure, there are 820,000 hectares devoted to GE corn which a lot of by-products are made of (Gorman, 100). The Impacts On Health The most common crop that is used in genetic engineering is the corn. Many of what we eat in the breakfast, lunch, dinner or snacks is a by-product of corn and these are sweeteners, cereals, starch, oil and syrups (Robinson 110-120). But despite the usefulness of the corn in the daily consumption there had been news that these foods are believed to be genetically engineered (GE) foods. Issues coming from various organizations opposing GE foods are all over the internet and papers. The issue here is that GE foods are not safe for consumption of human (Robinson 110-120). In a study done in New Zealand, where rats were used to feed with the foods believed to be GE foods, it created confusion among scientists, businessmen and farmers. The rat that ate the food had problems with their liver and blood circulation. Oppositions pointed out to the companies that there really are effects of the GE foods onto animals. If this is the case how much more if this is consumed by the whole population in the US (Rifkin 34-38). In Europe, GE foods are starting to be banned by the government. People opposing the promotion of the GE foods wrote press releases stating that these are harmful to the health and might cause allergens to some who are not used eating this kind of food. Another argument was that why test it with the animals when humans will consume the GE foods (Pusztai 7-10). But all of the issues are debunked by the companies producing the GE foods. According to the companies, the enzymes that are inserted into the crops are good for the health. These enzymes are proteins that are essential to human health. They further stated that this will only be harmful if this is not compatible with the genes of the person who ate the GE foods (Cummins and Lilliston 48-50). On Environment Good environment is what makes the world livable for humans and animals. Altering it will create imbalance to the ecosystem. The production of genetically modified crops requires big lands suitable for planting (Anderson 20). Since the crops are equipped with genes that are resistant to any diseases chemical composition is embodied in the seed crops. Planting these seed crops will alter the fertilization of the soil (Shiva 20-25). The farmers will still be using chemical more since they know that these will not be absorbed by the plant. The heavy application of chemical can build air pollution which might be harmful to the plants surrounding it and to the people applying it. (World Wildlife Fund, Canada, F4). The companies suggested that while the farmers are using the seed crop they should have the gears so that they will not be harmed while planting and spraying chemicals. But this argument still should have a basis in order to encourage farmers to plant genetically modified crops. Because if the nature will be altered we cannot reverse it anymore into an environment we wanted for the future generations (Robinson 22-25). On Economy One of the benefits that are seen by the seed companies producing the GE foods is the increase in the income of farmers since most of these crops are high in demand but low in supply. That is why the companies tried to look for an answer in the world market where there are problems with decreasing supply and the difficulty of farmers to supply it all. The companies and the scientists saw the need to experiment in order to increase the supply and even increasing jobs for people (Rifkin 55). Some of the benefits laid down by the companies: For one, using genetically modified crops in their farms will ensure increase in yield and profit. Why is this so? In using these seed crops, farmers will use lesser dose of pesticides and herbicides since the seeds and crops that are used in planting are equipped with genes that are resistant to any disease and reaction. Inputs are very high in price so this is one way of answering to the burdens of farmers (Pusztai 60). Not only that chemical and pesticide costs will be reduced but also labor costs that usually have bigger part in the pie. Fewer workers will be tapped to work in the farm since this will not require a lot of maintenance. This will only mean that decrease in their inputs will have higher profit. In any case farmers are still faced with problems in the farm such as higher credit line to the companies that are responsible of producing the GM crops. Even if the farmers are aware of the disadvantages of planting GM crops they still want to try using these kinds of seed crops because all they really want is to make high profit they can boast of (Schardt 33-34). Labelling and Testing Laws and Rules Different arguments have been laid by the oppositions and the companies that produce these seed crops and GE foods. The question here now is â€Å"who should be responsible in ensuring that the foods eaten by the people are safe and no side-effects? ’ The company sees to it that the responsible stakeholders will impart their knowledge and share their part in making the introduction of the GE foods successful. In cooperation with US FDA these GE products are carefully tested and labelled in order to inform the consumers that these are GE products (Schardt 45). The US Food and Drug Administration sees to it that the products sold in the market are safe for consumers especially that today many of the products are said to be imitations and used different ingredients harmful to the health (Schardt, 45). In fact, one of the assigned tasks of FDA is to carefully analyse the enzymes inserted in the crop or product so that this will not create a problem in the market later on. Assessment of each protein present is very important because this will affect the body of the consumer of the certain product. According to FDA, they have been constantly in contact with the companies producing such GE products because they want that the consumers will not bear the harmful effects of GE products (Gorman, 33-56). But in most cases, some of the GE foods have been found not properly tested. If this is the case there will be problems later in the health of human especially that effects of GE products were recorded to be fatal in the lives of human. But the problem here is that these effects will not be evident in short period of time but will be felt at the later part. Still these effects are still unknown and how is it going to be cured or prevented. The groups are proposing that there should be proper and adequate testing in order to know its side effects to animals and humans (Schardt, 47-48). Conclusion The issues on GE foods pose a great challenge to the scientists and companies who are capable of producing the products. Of course they want to compete with the global market and simply increase the income of farmers. But there is always a causal effect on the part of consumers. They are faced with different perspectives from different groups all over the world. Producing this much is very helpful in food security of a country but when it comes to harmful effects these should be looked into by the companies. There should be no disadvantaging with the profits and gains but should be vigilant how these products can be of help to the country. The promotion of organically grown products is taking into the limelight. This might be a good option and alternative for all who wants to have healthy lifestyle in the coming years. Works Cited Anderson, Luke. Genetic Engineering, Food and our Environment. Chelsea Green Publishing Company, Vermont, U. S.A: White River Junction, 1999 Cummins Ronnie Lilliston, Ben. Genetically Engineered Food: A Self-Defense Guide for Consumers. New York: Marlowe and Company, 2000 Do Genetically-Engineered (GE) Crops Reduce Pesticides? The Emerging Evidence Says â€Å"not Likely. † Spring, 2000. A report by the World Wildlife Fund, Canada. GORMAN, Paul. Govt rules GE corn fit for people to eat; GENETICALLY ENGINEERED FODDER; Corn type may produce ‘unique’ food hazards The Press. 2007 Pusztai, Arpad. â€Å"Genetically Modified Foods: Are They a Risk to Human/Animal Health? † American Institute of Biological Sciences, 2001.

Impact of Income on Purchase of Luxury Fashion Products The WritePass Journal

Impact of Income on Purchase of Luxury Fashion Products Executive Summary Impact of Income on Purchase of Luxury Fashion Products ) the luxury goods market increased by 4% in Europe in 2012, mainly attributable to high tourist spending but low local demand. Each year, more Chinese tourists visit Europe and are counted as biggest spenders on luxury products (Passariello, 2011). The marketers, in order to benefit from the emerging opportunities and promote sales of luxury fashion products, need to know the motivations of the targeted markets. The UK market is now recovering from recession and is an important market for sales of luxury fashion products. The economists suggest that as the income of consumers increases they move to quality goods from inferior goods. This is an objective explanation and the income is given as objective criteria however for luxury goods, marketers stress subjective reasons more. For example, Phau and Prendergast (2000) were of the view that how consumers perceive luxury is in subjective terms and it is their understanding of â€Å"luxury† which determines their related purchase behaviour. Marketers argue that income is not as important as a factor for purchasing luxury products. According to them Luxury goods consumption has always been a significant social practice while Berry (1994) explains that the value one attaches to luxury is a component crucial to the self-realization of a society. The marketers thus need to identify other factors that motivate the consumers to buy luxury fashions products besides income. The suggested research would study impact of income as well as important factors besides income that the marketers need to consider when developing their marketing campaigns for luxury fashion products. Dubois and Duquesne (1993) in their research found that culture is as important as income that determines the consumptions of luxury product s. 1.2 Research Aims and Objective: The research aim is to study the impact of income level on consumer decision making in the case of luxury fashion products.   The aim would be achieved by the following objectives: To review literature and understand the factors impacting consumer decision making for luxury products. To study income as a factor and how it impacts purchase decisions regarding luxury fashion products. To understand the role of income for purchase decisions by young women. To develop a framework to explain the income effect on purchase of luxury fashion products by women. To study the significance of variables other than income that has an impact on luxury purchase behaviour. To make recommendations to the companies and marketers dealing in luxury fashion products for women. 1.3 Research Question The main research question that the research would answer is: Does income influence purchasing of Luxury Fashion Products? The study would test related hypothesis such as: H1: Income is an important factor for purchase of luxury fashion products. H2: The women in different age groups have different buyer orientations towards luxury products. H3: Income if an important factor for young women in UK for consumption of luxury fashion products. H4: Income is not the main factor but value creation for older women when buying luxury fashion products. H5: Women only buy luxury fashion products when they have a high income. H6: Social motivations are more important variable for fashion conscious women in UK. H7: Luxury loving women do not consider income an important factor when purchasing luxury fashion products. 2 Preliminary Literature Review Whenever a consumer, practitioner or a researcher focuses on luxury goods, some specific characteristics of a number of luxury brands may come in mind such as Chanel suits, Cartier watches or Hermes handbags. These are all expensive, excellent quality, aesthetic heritage, design, reputation, desirability, exclusivity, inaccessibility, and personality reflection (Quelch, 2006). Quelch (2006, p.100) states that: Luxury brands are those whose ratio of functional utility to price is low while the ratio of intangible and situational utility to price is high. Besides satisfying the material needs of the consumers, the luxury goods also addresses social and symbolic needs (Wiedmann et al., 2007). Some researchers have further delineated luxury goods by comparing and contrasting their characteristics to the characteristics of mass consumption products. Riley, Lomax, and Blunden (2004) specified various features of luxury goods (e.g., Christian Dior fragrance) differing from everyday consumer goods (e.g., Dove soap). According to scholars, luxury goods are intended for niche market segments (Riley, Lomax, and Blunden, 2004). The marketers of luxury fashion products use exclusive placing, promotion, distribution and marketing segmentation techniques. On the other hand, for non-luxury products, they focus more on functionality and price. When buying luxury goods the consumers are influenced by quality, status and prestigious brands. Marketers emphasize association with heritage and craftsmanship when positioning luxury brands. Riley, Lomax, an d Blunden (2004) also explained that after-sales services and several other methods of value creation are very important in luxury goods. Hauck and Stanforth (2007) said that income effects, to some extent, the perception of luxury. For example, something might be a perceived necessity for one person while a perceived luxury for another. A popular way to identify luxury is based on five factors framework given by Phau and Prendergast (2000). These factors include brand identity, exclusiveness, high level of brand awareness; focus on customer loyalty and quality. In consumer behaviour literature the model given by Vickers and Renand (2003) explains that the purchase behaviour is determined by experiential, interactional symbolic and functional aspects for luxury goods since they are high in both social and personal identity. The non luxury products are only high in functional aspects. The model given by Seringhaus (2005) includes emotion related factors like personality and image, effective symbolic communication for brand identity and congruence with self-concept which positions luxury brands. According to Tse (1996), most of the research done on consumption strongly indicates the reflection of Western society and its impact on individualistic goals. In an individualist society, the behaviour and motivational factors of consumers when purchasing products may be fundamentally different from those in a collectivist society. Numerous scholars (e.g., Phau Prendergast, 2000) have testified that collectivist consumers have different attitudes and perceptions regarding luxury brands as compared to the consumers belonging to the individualist societies.   Wiedmann, Hennigs, and Siebels (2007) however, argued that consumer behaviour for product categories like cars, fashion and luxuries is independent of their cultures and regions. According to this school of thought, the information search and exchange are universal in nature for such kind of products.   Behaviour is an aspect of attitude derived from values and hence is associated to culture. Since attitudes are a projection of beliefs; consumers holding different beliefs about making purchases will therefore differ in their methods of searching information and making purchase decisions Personal attitude and values of a consumer has a bigger impact on their purchase behavior than their income. This means that people of same income group but different social and cultural backgrounds may have different approach towards buying luxury goods, depending upon their preferences and values. For instance the low income segment of consumers may possibly have a desire to buy only the best, as a result of which they may not buy bulk of luxury goods but quality goods. By and large, consumers can be divided into three categories on the basis of their income level: average, elite and lower class. It must be noted that though there would be a substantial difference between the purchasing power of the elite and lower class however both the classes have certain purchasing habits similar to their respective classified segment. But despite all this, it would be illogical to deny the impact of income on a consumer’s buying behavior, on both, prices and types of products. Early researchers argued that social class can be a better predictor of consumer purchase behavior than income (Keiser and Kuehl, 1972; Shimp and Yokum, 1981). Likewise, Coleman (1960 in Keiser, and Kuehl, 1972) found that while purchasing furniture, the prices of purchased goods and social class have a higher correlation than between the prices of purchased goods and income. To find the answer to the debate of income versus social class, numerous researches were conducted. The answers established the superiority of income over social class (e.g. Myers et al., 1971). According to Myers and his colleagues (1971) income had more predictive power over social class, when examining the purchase behavior of low priced goods, semi-durable and durable products, cosmetics, plus services such as travel, furniture, clothing and appliances. Sivadas (1997) also testified that income is a better predictor than social class when it comes to consumer behavior for leisure and recreational activities. Earlier consumers used to shop according to the value of dollar, which stayed limited to purchasing necessary products and services only. Modern shoppers, however, make purchases when rewarding themselves and utilize shopping as a method of â€Å"feeling good† and self-satisfaction. In contemporary society, consumers make purchases to make a statement, exhibit their personality and boost their self-image. Since the purchased goods are in accordance with the psyche of the consumers, the researcher decided to assess the pattern of consumer purchase behavior with regards to luxury products.   Some researches take income as the prerequisite, for example they study elite consumers only when studying consumption of luxury fashion products. They then use psychosocial variables to differentiate between the consumers of luxury products (Xiao and Pras, 2011). Researchers further show that even though men buy more luxury products in few cultures but the decision is influenced greatly by women. Study by Kaefer, Heilman and Ramenofsky (2012) showed that attitude of wife towards luxury products is very important and women have an impact on spending their spouses. Truong (2010) considers the role of personal aspirations and suggested that both intrinsic and extrinsic motivations are important for consumption of luxury goods. 3 Methodology 3.1 Research Philosophy: The methodology design is a very important part of any research based study. For the purpose of this research, it is suggested that a logical positivism research philosophy should be adopted. The philosophy suggests that empirical analysis should be backed by a logical analysis (Potter, 1996). Such a research would not only suggest findings but would also justify the findings using logic and literature.   Using this philosophy would add a qualitative aspect to the research and would help the reader better understand the findings and implications. 3.2 Research Approach: Research approach can be defined as the studying of a phenomenon in order to collect, transmit and produce knowledge under the examination of a researcher. Thomas (2003) noted that either of the two research approaches, i.e. qualitative or quantitative or both, can be used in a dissertation depending upon the nature and purpose of the study. Qualitative research is also referred to as inductive approach, through which one can understand the research context and the occurrence of different events. However, the drawback of this research approach is its extensive nature and that it is hard to be defined and measured. Different scholars have observed that this approach relies upon a phenomenological and post-empirical assessment of the world, which perceives that reality is constructed socially as depicted by the situational context (Bryman and Bell, 2007). The quantitative research method, otherwise termed as deductive research approach, can be largely regarded as the scientific data co llection method. The quantitative data can be effectively classified, measured and assessed due to its numerical outlook. It is framed on firm rules or formulas and follows very strict procedures for making determinations (Bryman and Bell, 2007). A quantitative approach is being used because the results can be easily generalised and presented in the form of an empirical analysis. The quantitative study would provide an objective measure for importance of income for purchase of luxury fashion products. Furthermore, significant variables other than income and the extent of dependence of consumption of luxury on them can be identified using the quantitative approach. In this research, a quantitative approach is suggested using a survey strategy. The quantitative approach would help study the significance of income as a variable in quantitative terms. A survey strategy is easy and economical, and can help collect quality data in short spaces of time (Saunders et al., 2007). The sample size for the survey is suggested to be 300 however the size can be reduced due to certain problems and limitations of research. Furthermore, as aforementioned, demographic sampling would be used. Women in UK from aged between 16-45 years would be randomly selected and contacted for the study and would be asked to fill questionnaires. This age group has been chosen because they have exposure to different levels of income as well as social motivations are different at different ages.   Furthermore, women are generally thought to be the intra-house income decision makers and consumption allocators (Bourguignon et al., 1993; Ashraf, 2009). 4 Data Collection and Analysis For data collection purposes, a researcher is provided with two techniques: primary data collection and secondary data collection.   The suggested research would be primary research and would make use of primary data primarily. As previously mentioned, a survey strategy would be employed and in accordance, questionnaires would be used as data collection tools.   The development of a questionnaire is a lengthy process however it is alongside meeting the data collection needs of the research. Prior to development of the questionnaire a framework would be designed using literature review. Using the literature review, main variables would be indentified that have an impact on purchase and consumption of luxury fashion products. For the initial literature review it is suggested to include several variables such as perceived quality, brand loyalty and social status and as such they should be studied as independent variables. Income can be used as an independent variable or a moderating variable in the study. The choice would be clearer for the researcher after reviewing more literature on the subject. Lastly, the purchase behavior would be the dependent variable. For the purpose of analysis, SPSS would be used which would make the data collection, management and analysis easier. 4.1 Reliability, Validity, And Generalisability: For any research, issues regarding qualitative or quantitative data, reliability, validity and generalisability are important factors for determining the quality. For quantitative research, the reliability and validity can be tested in quantitative terms (Creswell, 2009). For example, in the suggested study a pilot test would be conducted and using croncbach’s alpha the validity and reliability would be determined. Furthermore, using triangulation and support from literature the findings would be supported according to the logical positivism approach. This research focuses on an in-depth analysis of the purchase behaviour of women in mainland or suburban areas of the UK, whilst keeping in focus the significance of different income groups of consumers within a market. Since this study is limited to the urban markets of luxury, it might therefore be inappropriate to generalize the results of the study to beyond the urban and suburban areas of UK. Similarly the gender and age based sampling decreases the generalisability of the study. 4.2 Research Limitations The most important limitations that the researcher would need to consider at every step of research are time and capital. Besides time and finance, the scope of the research would be limited to luxury goods and the UK market. The realm of luxury goods constitutes capital goods like personal jets, real estate, luxury automobiles, and yachts; consumer services in expensive retail stores, resorts and hotels; and wines and champagne, as well as exotic vacations, travelling; and financial services such as credit cards etc., targeted at elite class consumers. However this study will keep itself limited to the superior personal fashion goods such as apparel, perfume and accessories, such as watches, handbags, shoes and jewellery. The research conducted in the future could examine the other product categories for further exploration of the luxury goods market in UK. 5 Conclusion This study is aimed at understanding and assessing luxury goods consumer behaviour. Product development, communications management, branding strategies and numerous other business activities require understanding consumer behavior, especially towards luxury products. In order for the designers, retailers and producers of the luxury products brands to benefit from the market expansion trends, they need to have a thorough understanding of the consumer behaviour of their target market. Therefore a proactive investigation of the target consumers and their purchase behaviour is necessary to derive the implications for marketers of the industry. Therefore to this end this research provides an insight for practitioners of the UK luxury goods market by documenting the potential and the landscape of the UK goods industry with valuable information regarding the consumer behaviour. 6  TIME CHART References Agarwal, J. and Wu, T. (2004). China’s entry to WTO: global marketing issues, impact and implications for China. International Marketing Review. Vol. 21. P.279. Ashraf, N. (2009). Spousal Control and Intra-household Decision Making: An Experimental Study in the Philippines. American Economic Review. 99(4). Pp. 1245–77. Atsmon, Y. Dixit, V. And Wu, C. (2011). Tapping China’s luxury-goods market. [Online] Mckinsey Quarterly. Available at: mckinseyquarterly.com/Tapping_Chinas_luxury-goods_market_2779 [16th April, 2012]. Berry, C.J. (1994). The idea of luxury: A conceptual and histiorical investigation. New York: Cambridge University Press. Bourguignon, F and Chiappori, PA and Browning, M and Lechene, V (1993) Intra -Household Allocation of Consumption: A Model and Some Evidence from. Annales dEconomie et de Statistique 0(29). Pp.137–56. Bryman, A., and Bell, E., (2007), Business research methods, Oxford University Press, New York. Creswell, J. W. (2007). Qualitative inquiry research design: choosing among five approaches. Oaks, Calif.: Sage, cop. Djelic, M.L. and Ainamo. A. (1999). The convolution of new organizational forms in the fashion industry: A historical and comparative study of France, Italy, and the United States. Organization Science. 10(5). Pp 622-637. Dubois, B and Duquesne, P. (1993). The Market for Luxury Goods: Income versus Culture. European Journal of Marketing. 27(1), pp.35 – 44 Hauck, W.E. and Stanforth, N. (2007). Cohort perception of luxury goods and services. Journal of Fashion Marketing and management. 11 (2). Kaefer, F., Heilman, C.M. and Ramenofsky, SD. (2012). The impact of a wifes budgetary and romantic attitudes towards luxury goods on their self-purchases and purchases made for them by their husbands. Journal of Retailing and Consumer Services. 19(3). Pp. 297–303. Keiser, K. S. and Kuehl, P. G. (1972). Social Class and Income Influences on External Search Processes of Adolescents, Proceedings of the Third Annual Conference of the Association for Consumer Research, 1972; pp. 602-631 Myers, J. H. Stanton, R. R. and Haug, A. F. (1971). Correlates of Buying Behavior: Social Class vs. Income, Journal of Marketing, 35 (4). pp. 8–16. Passariello, C. (2011). Spenders Splurge on Luxury in Europe. . [Online] The Wall Street Journal. Available at: http://online.wsj.com/article/SB10001424052748703726904576192600105705670.html [16th April, 2012]. Phau, I. and Prendergast, G. (2000). Consuming luxury brands: The relevance of the Rarity principle. Journal of Brand Management. 8 (2). Pp. 122-138. Potter, J.A. (1996). An Analysis Of Thinking And Research About Qualitative Methods. Mahwah, NJ: Routledge. Quelch, J.A. (2006). Readings In Modern Marketing. Hong Kong: Chinese University Press. Riley, F.D., Lomax, W. And Blunden, A. (2004). Dove vs. Dior: Extending the Brand Extension Decision-Making Process from Mass to Luxury. Australasian Marketing Journal (AMJ). 12(3). Pp. 40–55. Riley, F.D.O., Lomax, W. and Blunden. A. (2004). Dove vs. Dior: extending the brand extension decsiion making process from mass to luxury. Australasian Marketing Journal. 12 (3). Pp 40-55. Roberts, A. (2012). Cavalli CEO Says Europe’s Luxury Goods Market Is in Difficulty. [Online] Bloomberg. Available at: bloomberg.com/news/2012-02-24/cavalli-ceo-says-europe-s-luxury-goods-market-is-in-difficulty.html [16th April, 2012]. Saunders, M., Lewis, P., and Thornhill, A. (2007). Research Methods for Business Students, Delhi: Pearson Education. Seringhaus, F.H.R. (2005).Selling Luxury Brands online. Journal of Internet Commerce. 4(1). Pp.1-25 Shimp, T. A., Yokum, J. T. (1981). Extensions of the Basic Social Class Model Employed in Consumer Research. Advances in Consumer Research, 8. pp. 702-707. Silverstein, M.J. Fiske, N. and Butman, J. (2003). Trading up: The new American Luxury. New York: Portfolio. Sivadas, E. A. (1997). A preliminary examination of the continuing significance of social class to marketing: a geo-demographic replication, Journal of Consumer Marketing, 14 (6). pp. 463-479. Thomas, R.M. (2003). Blending qualitative quantitative research methods in theses and dissertations, Oaks, Calif.: Corwin Press. Truong, Y. (2010). Personal aspirations and the consumption of luxury goods. International Journal of Market Research. 52(5). P. 655. Tse, D. (1996). Understanding Chinese people as consumers: Past finingds and future propositions. In M.H. Bond, The Handbook of Chinese psychology. Hong Kong: Oxford University Press. Vickers, J.S. and Renand, F. (2003). The marketing of luxury goods: an exploratory stiudy- three conceptual dimesions, Marketing Review. 3. Pp. 459-478. Wiedmann, K.P. Hennings, N, and Siebels. A. (2007). Measuring consumer’s luxury value perception: a cross-cultural framework. Academy of Marketing Science Review. 2007 (7), pp 1-21. Xiao Lu, P. and Pras, B. (2011), Profiling mass affluent luxury goods consumers in China: A psychographic approach. Thunderbird Intl Bus Rev, 53. Pp.  435–455.

How the Phoenicians Settled Carthage

How the Phoenicians Settled Carthage Phoenicians from Tyre (Lebanon) founded Carthage, an ancient city-state in the area that is modern Tunisia. Carthage became a major economic and political power in the Mediterranean fighting over territory in Sicily with the Greeks and Romans. Eventually, Carthage fell to the Romans, but it took three wars. The Romans destroyed Carthage at the end of the Third Punic War, but then rebuilt it as a new Carthage. Carthage and the Phoenicians Although Alpha and Beta are Greek letters that give us our word alphabet, the alphabet itself comes from the Phoenicians, at least conventionally. Greek myth and legend credit the dragon-teeth-sowing Phoenician Cadmus as not only founding the Boeotian Greek city of Thebes but bringing the letters with him. The 22-letter abecedary of the Phoenicians contained only consonants, some of which had no equivalent in Greek. So the Greeks substituted their vowels for the unused letters. Some say that without the vowels, it was not an alphabet. If vowels arent required, Egypt can also make a claim for the earliest alphabet. Were this the only contribution of the Phoenicians, their place in history would be assured, but they did more. So much, it seems as though jealousy prompted the Romans to set out to annihilate them in 146 B.C.  when they razed Carthage and were rumored to have salted its earth. The Phoenicians are also credited with: Inventing glass.The bireme (two tiers of oars) galley.The luxurious purple dye is known as Tyrian.Circumnavigating Africa.Navigating by the stars. The Phoenicians were merchants who developed an extensive empire almost as a by-product of their quality merchandise and trading routes. They are believed to have gone as far as England to buy Cornish tin, but they started in Tyre, in an area now part of Lebanon, and expanded. By the time the Greeks were colonizing Syracuse and the rest of Sicily, the Phoenicians were already (9th century B.C.) a major power in the middle of the Mediterranean. The principal city of the Phoenicians, Carthage, was located near modern Tunis, on a promontory on the Northern Coast of Africa. It was a prime spot for access to all areas of the known world. The Legend of Carthage After the brother of Dido (famed for her role in Vergils Aeneid) killed her husband, Queen Dido fled her palace home in Tyre to settle in Carthage, North Africa, where she sought to buy land for her new settlement. Coming from a nation of merchants she cleverly asked to buy an area of land that would fit within an ox hide. The local inhabitants thought she was a fool, but she got the last laugh when she cut the oxhide (byrsa) into strips to enclose a large area, with the sea coast acting as one border. Dido was the queen of this new community. Later, Aeneas, on his route from Troy to Latium, stopped in Carthage where he had an affair with the queen. When she found that he had abandoned her, Dido committed suicide, but not before cursing Aeneas and his descendants. Her story is an important part of Vergils Aeneid and supplies a motive for the hostility between the Romans and Carthage. At length, in dead of night, the ghost appearsOf her unhappy lord: the specter stares,And, with erected eyes, his bloody bosom bares.The cruel altars and his fate he tells,And the dire secret of his house reveals,Then warns the widow, with her household gods,To seek a refuge in remote abodes.Last, to support her in so long a way,He shows her where his hidden treasure lay.Admonishd thus, and seizd with mortal fright,The queen provides companions of her flight:They meet, and all combine to leave the state,Who hate the tyrant, or who fear his hate....At last they landed, where from far your eyesMay view the turrets of new Carthage rise;There bought a space of ground, which (Byrsa calld,From the bulls hide) they first inclosd, and walld.Translation from (www.uoregon.edu/~joelja/aeneid.html) of Vergils Aeneid Book I Vital Differences of the People of Carthage The people of Carthage seem more primitive compared to modern sensibilities than the Romans or Greeks for one main reason: They are said to have sacrificed humans, babies, and toddlers (possibly their first born to ensure fertility). There is controversy over this. Its hard to prove one way or the other since millennia-old human remains dont easily tell whether the person was sacrificed or died some other way. Unlike the Romans of their time, the leaders of Carthage hired mercenary soldiers and had a capable navy. They were extremely adept at trade, a fact that allowed them to rebuild a profitable economy even after the setbacks of military defeat during the Punic Wars, which included  a yearly tribute to Rome of almost 10 tons of silver. Such wealth allowed them to have paved streets and multi-story homes, compared with which proud Rome looked shabby. Source North African News Letter 1, by John H. Humphrey. American Journal of Archaeology, Vol. 82, No. 4 (Autumn, 1978), pp. 511-520

Guest of the Shiek Essay Example

Guest of the Shiek Essay Example Guest of the Shiek Essay Guest of the Shiek Essay 1965, p. 24). Fearer stressed that there are a few key elements of the life which underscore the gender differences among western and eastern societies. Firstly, the relationship between women and the rearing of the children; women, with child or not are expected to rear the children, provide comfort and prepare the meals. Secondly, the process of marriage and attitudes associated with it. Iraqi marriage is described as a contract; arranged by families as the familys needs are considered most important. The men make the final decisions on everything from the childs education to the method in which the females cook. The difference is stark compared to the western civilizations as Fearer wrote, [They] pitied me, college-educated, adequately dressed and fed, free to vote and to travel, happily married to a husband of my own choice who was also a friend and companion. No mother, no children, no long hair, thin as a rail, cant cook rice, and not even any gold! What a sad specimen I must have seemed to them (Fearer, E. W. , 1965, p. 316). After marriage, the family kinship systems emerge. Couples can live in either of two ways; with the husbands extended family, or as a nuclear family. At present with Iraqs economic hard-ships, families tend to live with extended households. The extended family unit consists of the older couple, sons, their wives and families, and unmarried daughters. Other dependent relatives also may make up part of this group, and the oldest male heads the group. This similar type of structure used to exist in western states and is known as enumeration households. Grandparents, parents and children lived in one house. Parenting came from both the parents and then their parents or grandparents. Burdens were eased as the parents could both work while the grandparents took care of the rearing of the children. Similar to the Iraqs, but only the responsibility of the women for hands on, the men were or are only there to make final decisions as they are the head of the household. By having these types of kinship structures, you are more likely to hand down generational culture, language and religion keeping the Emily and kinship, the Iraqs were doing the same as Fearer wrote the women of El Naira could not understand why Elizabeth was not with her entire family, and why it was Just her and her husband Bob: Where is your mother? Sultana asked. I told her she was in America far away, and when Selma repeated this in a better accent, the women clucked in sympathy. Poor girl, they said. Poor child. To be alone without any of ones womenfolk was clearly the greatest disaster which could befall any girl Fearer, E. W. , 1965, p. 36). The women did not recognize her American lifestyle as accurate. This is the ethnocentric fallacy, if we condemn or reject the beliefs or behaviors of others (Robbins, R. , 2012, p. 8). This is not only ethnocentrism on the part of the El Naira women because of their belief system that you are supposed to have your parents living with you or near you but Americans do not see this as a bad thing to live far from ones parents. As an active military member, with recent experiences of Iraq during a time when we as a nation did not understand the Iraqi culture, I feel that this book should be required reading for all college students, civilians and especially Journalist alike. When the Iraq wars started, western societies only knew and understood what they seen from news reports and Journalist articles. Journalist report on the now because there is not enough tie to educated the masses on culture. What we see, read and hear is skewed by the media as fact based truth off society or culture. In the U. S. We are brought up to believe that we live better than most people in the world, and that everyone should be envious of us because of our material wealth, freedom, and mobility. Time has passed since Fearer lived and wrote about her experiences, however, the Iraqi culture has not hanged much meaning we can still learn from her work and about the culture and country today. This was true of Fearer generation and is true of ours now. The understanding is not of the mechanics, but the teachings we get from the book; yes, we learned about the Iraqi culture, but the real lessons are in understanding how we see and interact with the rest of the world. In this paper, we have seen how Elizabeth Fearer skillfully overcame her fears of being a stranger in an unfamiliar environment, her animosity of beginning her marriage and dream life abroad living n conditions not experienced by her or westerns. Fearer embraced her current state by writing How little I really knew about the society in which I was living! During the year I had made friends, I had listened and talked and learned, I thought, a great deal, but the pattern of custom and tradition which governed the lives of my friends was far more subtle and complex than I had imagined (Fearer, E. W. , 1965, p. 266) and immersed herself in the local culture, learning the gender roles, not Judging the family kinship system and giving us a perspective vastly different of what a journalist could offer. Even though she published this book over 50 years ago, her stories are still so relevant to the understanding of modern Iraqi culture. This book provide more than Just a two year study of a woman living in a small village in Iraq; it withstands the boundaries of time and provides a modern day lesson about the ethnographic perspectives of how we can see and understand the world around us. Fearer, Elizabeth Warnock. Guests of the Sheik: An Ethnography of an Iraqi Village. New York: Anchor Books, 1965. Robbins, R. H. (2012). Cultural Anthropology. Headwords, Coinage Learning. Belmont, CA

Information Managment Assignment Example | Topics and Well Written Essays - 1250 words

Information Managment - Assignment Example In additionally, timeliness of information shows that it must be timely or availed at the correct time for it to be useful. Finally, good data or information must be cost effective and, thus, affordable and also presented in the correct format.3 Sources of Information and Its Analysis Information within an organization is captured from a variety of sources with a view of enabling the management to make effective use of it for strategic planning and decision making. Reports have been presented as one of the most significant sources of information and data for organizations.4 These reports include financial reports, economic statistics, reports on market research, employee appraisal reports and company performance reports. Managers, therefore, capture information and data from these reports for informed decision making. For example, the financial reports of the company can be used to make strategic decisions on improved performance. Additionally, reports on employee appraisal are used by human resource managers to make decisions related to recruitment, promotion, motivation, training, and compensation and employee development. Other sources of information for managerial decision making include letters, memos, approvals, contracts, online sources, advertisers, the media, financial reviews, market trends, meeting agenda and discussions.5 The analysis of information within an organization is aimed at making the decision making process of managers as easy as possible. Statistical data are often analyzed through the use of statistical packages and programs such as Microsoft Excel and financial packages. These data are often presented in graphical and tabular forms so that managers are able to understand the business trends and, as a result, make informed strategic decisions on the business activities of the organization.6 Comparative analysis is the most appropriate method in the analysis of information within an organization. This method enables the management to com pare the performance of the organization with the previous financial periods. Additionally, comparative analysis enables managers to be able to analyze the company in relation to its competitors and market trends.7 This causes managers to reach appropriate strategic decisions which help a company to achieve a competitive advantage within the business environment.8 The Impact of Management Information Systems Management information systems describes computer systems and applications which are designed to present management information to managers in the most effective and efficient manner. Management information systems have caused a positive impact on the decision making process of managers.9 This has been achieved through the efficiency with which managers are able to access information on various functional areas of the organization. Therefore, the management team has been enabled by these systems to understand the needs of each functional area and, thus, make decisions related to the fulfillment of these needs.10 Management information system has promoted collaboration within an or

New IT Technologies Paper Essay Example | Topics and Well Written Essays - 1000 words

New IT Technologies Paper - Essay Example 1. New IT technologies - strengths and weaknesses 1a. Fiber Internet connection A Fiber Internet connection is based on the use of fiber optics instead of a cable. This mode of Internet connection has become quite popular as it is related to a series of advantages, as these advantages are described in a report published by HubTechInsider (2009): a) the bandwidth of such Internet connection is significantly higher than the traditional, cable, Internet connection, b) the fiber optics used in such Internet connection can be replaced offering even higher bandwidth, as available by Internet providers worldwide, c) the performance of fiber optics is not affected by electromagnetic signals; d) there is no way, or at least it is quite difficult, for accessing the data transmitted through a fiber Internet connection; the security risks related to fiber Internet connection are quite limited. In addition to the above, the fiber Internet connection offers to its users extremely high speed of con nection (Fibre Noire 2012). On the other hand, fiber Internet connection has a series of disadvantages, which are also highlighted in the report of HubTechInsider (2009): a) the cost for installing such Internet connection can be high, b) the fiber Internet connection requires the use of specific equipment which may not be always available; c) the fiber used in the fiber Internet connection can be easily destroyed either during the connection’s installation or during the works for recovering/ maintaining the connection; indeed, fiber optics do not have the physical strength of cable, a fact that it is considered as the major disadvantage of the specific material. It has been also proved that fiber Internet connection can be used only when the distance that the signal transmitted has to cover is short (Fiber Store 2012). 1b. Cloud Computing Cloud computing is based on the use of a central database both for data storage and for data processing (Wang 2013). In this way, the acce ss to data is feasible even from distance (Wang 2013). Cloud computing is considered as a significant evolution in IT. The use of this technology in practice has revealed its strengths and weaknesses. The strengths of cloud computing should be highlighted, as described in the study of Viswanathan (2013): a) the cost of using and maintaining such system can be quite low, b) no limits exist in regard to the system’s capacity; c) in case of the system’s damage, the data stored in the central database can be easily retrieved; in traditional databases restoring data after a system’s damage is often impossible, d) it is quite easy for any registered user to access the system’s central database; the easiness in accessing data is considered as a major advantage of this system, compared to traditional databases. However, according to Roberts & Norwood (2013) Cloud computing has also certain disadvantages: a) there is no direct control on the cloud; actually, the s ystem is under the full control of the host company; failure in choosing a reliable host company can set the data stored in the cloud in critical risk (Roberts & Norwood 2013), b) the cloud is fully developed, and available, online; this means that all information stored in the cloud can be accessed online by unauthorized persons (Roberts & Norwood 2013); c) in case of the system’s failure, support can be problematic (Roberts & Norwoo

Some academics and opinion leaders have considered 'gatewatching' and Essay

Some academics and opinion leaders have considered 'gatewatching' and 'produsage' the driving forces of Web 2.0. With re - Essay Example (What Is Web 2.0) Many academicians all over the world have started doing an in depth analysis on the concept of the Web 2.0 and have found that ‘gatewatching’ and ‘produsage’ have become the driving forces of this web generated collection of applications. These terms have been further explained within this paper with respect to other spheres like technological convergence, collective intelligence and democratization and how this has helped to further propagate the practice of making use of the Web 2.0. Gatewatching is basically a term used to refer to the process whereby which people tend to post different interesting stories and pieces of news all over the internet. This is all furnished from time to time on different websites and people can gain access to the same through search engines by typing in keywords. It is a very helpful and integral part of Web 2.0 because it has helped a large number of people in searching and finding information as per their n eeds with respect to reliable sources all over the internet. This is a practice that has been followed in the field of citizen journalism as well. It is also known as ‘gatekeeping’ news because anyone can post absolutely anything with respect to any topic of concern and that is why it has helped in creating a number of controversies all over the world as well. For example, in recent news, the founder of Wikileaks, Julian Assange was arrested for having leaked out vital information and news stories through such ways of citizen journalism; Wikileaks is a website whereby which news and stories are posted anonymously by reporters and people all over the world. Anyone can come ahead and submit information of importance to other people, and once it has been verified by the department at the website, it is published for the public in order to read and verify details regarding a certain topic at hand. (Gatewatching and Citizen Journalism) There are a number of communities and g roups that carry out gatewatching as well, instead of individual people having to submit their information elsewhere on to different websites. They help to offer a much better perspective along with a forum of discussion from people all around the world as to whatever has been happening or whatever has been posted. Axel Bruns, along with two other of his co workers, began the Gatewatching blog where the website is run with the help of information that they receive from all over the world with respect to important events happening in Australia, and now recently, everywhere. They have also, through the website, tried to promote the concept of citizen journalism, by taking on the task of reporting important events taking place during the Australian elections from the late 2008 and onwards. Such websites are very informative and provide opinions with respect to whatever has been happening, for the benefit of the common people who might not be aware of what has been going on in the news in their surroundings. They help people formulate their own opinions and not get swayed by a certain stance on a certain subject of matter or interest. Thus, it does help a great in bringing about democracy within a country. In countries like China where the government will even take the required steps, like it

Luca Pacioli Essay Example | Topics and Well Written Essays - 250 words

Luca Pacioli - Essay Example I find his Christianity perception of things as a major input as he is seen to believe in number mysticism that claims God owns all numbers. It also means that since God created all figure, they are then his direct words. Summa, one of the works he wrote, brings out the full understanding of double entry book keeping and as well explains how accounting is a part of good accounting business practice. His work has contributed greatly into the contemporary world of accounting as most of the work, especially the bookkeeping, is still used. In addition, some major terms used then such as debit and credit have not had any modification in the more than 500 years since their invention. In addition, his conceptual framework that comprised of the journal, the memorandum, and the ledger is still essential in the modern accounting field. Most modern accounting field concepts rely on his works such as summa, which contains true and fair view, stability, trustworthiness, significance, materiality, understandability, full disclosure, and materiality in accounting practices. His trend in displaying accounting figures by use of charts and graphs enables modern world to have ideas on how to communicate figure in a more understandable way. In conclusion, I would say that Pacioli, just as his â€Å"father of all accounting† depict, is indeed a great figure in the accounting world. If it were not for his understanding and his contribution, even if he did not invent the book keeping method, one cannot imagine how it would have turned out. Also, his books have helped deliver information from centuries ago to the modern word, which has played a significant role and will continue to play long from

Research Essay Example | Topics and Well Written Essays - 250 words - 19

Research - Essay Example Further, the model stipulates that the teachers and assessment tools are two distinct entities with no close relationship. The students’ learning ability gets measured through objective test results and assessment outcomes (Gatto 45). Notably, one of the major challenges that teachers encounter is high number of learners to attend to. This limits effective service delivery and the quality of education received by the learners. With a class of approximately 50 students particularly in developing countries, it is complex and impossible for the learners to receive one-to-one attention from their instructors. Consequently, assistance from other colleagues and research experts may be necessary. This is commonly evidenced during examinations where close attention is necessary in order to avoid instances of cheating. However, with a sample size of 50 students drawn from the entire school population, at least 10 more researchers are needed to effectively supervise the examinations. This has been evidenced in the case of Mussoorie International School where extra research assistants and instructors are needed to improve the quality of services delivered to clients. Therefore, as the class size increases, more assistants a re needed to help in executing regular academic programmes (Gatto

The Economic Downturn Effects on I.T Projects in Singapore Case Study - 1

The Economic Downturn Effects on I.T Projects in Singapore - Case Study Example Beginning November 2008, global demand and investments in trade had been paralyzed and in turn had an adverse impact on several economic sectors in Singapore such as wholesale, retail, transport, and storage sectors. For instance, the manufacturing sector is estimated to have contracted by 3.7% in 2008 and is a bit better than the 5.8% contraction for the year 2007 (Bradley 2009). The services and construction sectors also registered a slower rate of growth by as much as 5.3% (the figures were an incredible 17.3% in 2007) (Bradley 2009). Laying a primary emphasis on mitigating job losses, the government of Singapore responded to the crisis by adopting several measures. Amongst them, one of the most significant initiatives implemented included a job-retraining program aimed at improving the professional skills of workers and to reduce the burden on businesses by paying for related expenses incurred over job training. In several other cases, the government also closed down several proj ects or instructed business to do so if it felt that they were to resource intensive or hampering the reversal of the crisis (include author). A broad review of related literature and news reports (include authors) suggests that the IT industry was generally favored and supported by the government during this period of economic recession and restructuring. For example, a tender to provide passive fiber grid for the next generation of the national broadband network in Singapore was awarded in September 2008. Decisions like these clearly indicate a high level of trust and commitment on the part of the Singapore government to support the IT sector and use of IT services despite and signifies the relevance of IT as an instrument for emerging out of the crisis. Further, a passive ICT infrastructure was to be implemented in Singapore by Netcom OpenNet to deliver speeds of 1Gbps and beyond. The government committed itself towards extending a grant of S$750 million to the contracted company so as to support the network implementation (James 2009) in the hope of opening up several opportunities along the way for many other I.T proj ects.

Luca Pacioli Essay Example | Topics and Well Written Essays - 250 words

Luca Pacioli - Essay Example I find his Christianity perception of things as a major input as he is seen to believe in number mysticism that claims God owns all numbers. It also means that since God created all figure, they are then his direct words. Summa, one of the works he wrote, brings out the full understanding of double entry book keeping and as well explains how accounting is a part of good accounting business practice. His work has contributed greatly into the contemporary world of accounting as most of the work, especially the bookkeeping, is still used. In addition, some major terms used then such as debit and credit have not had any modification in the more than 500 years since their invention. In addition, his conceptual framework that comprised of the journal, the memorandum, and the ledger is still essential in the modern accounting field. Most modern accounting field concepts rely on his works such as summa, which contains true and fair view, stability, trustworthiness, significance, materiality, understandability, full disclosure, and materiality in accounting practices. His trend in displaying accounting figures by use of charts and graphs enables modern world to have ideas on how to communicate figure in a more understandable way. In conclusion, I would say that Pacioli, just as his â€Å"father of all accounting† depict, is indeed a great figure in the accounting world. If it were not for his understanding and his contribution, even if he did not invent the book keeping method, one cannot imagine how it would have turned out. Also, his books have helped deliver information from centuries ago to the modern word, which has played a significant role and will continue to play long from

The Economic Downturn Effects on I.T Projects in Singapore Case Study - 1

The Economic Downturn Effects on I.T Projects in Singapore - Case Study Example Beginning November 2008, global demand and investments in trade had been paralyzed and in turn had an adverse impact on several economic sectors in Singapore such as wholesale, retail, transport, and storage sectors. For instance, the manufacturing sector is estimated to have contracted by 3.7% in 2008 and is a bit better than the 5.8% contraction for the year 2007 (Bradley 2009). The services and construction sectors also registered a slower rate of growth by as much as 5.3% (the figures were an incredible 17.3% in 2007) (Bradley 2009). Laying a primary emphasis on mitigating job losses, the government of Singapore responded to the crisis by adopting several measures. Amongst them, one of the most significant initiatives implemented included a job-retraining program aimed at improving the professional skills of workers and to reduce the burden on businesses by paying for related expenses incurred over job training. In several other cases, the government also closed down several proj ects or instructed business to do so if it felt that they were to resource intensive or hampering the reversal of the crisis (include author). A broad review of related literature and news reports (include authors) suggests that the IT industry was generally favored and supported by the government during this period of economic recession and restructuring. For example, a tender to provide passive fiber grid for the next generation of the national broadband network in Singapore was awarded in September 2008. Decisions like these clearly indicate a high level of trust and commitment on the part of the Singapore government to support the IT sector and use of IT services despite and signifies the relevance of IT as an instrument for emerging out of the crisis. Further, a passive ICT infrastructure was to be implemented in Singapore by Netcom OpenNet to deliver speeds of 1Gbps and beyond. The government committed itself towards extending a grant of S$750 million to the contracted company so as to support the network implementation (James 2009) in the hope of opening up several opportunities along the way for many other I.T proj ects.

Department of Defense Essay Example for Free

Department of Defense Essay Effective organization management is determined by the level and quality of public relations employed by the leadership in it. This has mainly been the case due to the direct demand for organizations to enhance their images to the external world upon which they rely on. Of greater importance are the services industries which directly rely on the consumers perceptions of their services as opposed to direct supply of products. Being considered as a direct intrinsic system to activate their system for external image, most of the leaders have been strongly embarking on it to ensure higher returns for their organizations. Such has been the case with the (DoD) Military Public Affairs system which has greatly tried to integrate itself with the community via offer of different services and direct interlink with them. Community relations objectives Arguably, ethical demands are considered to be intrinsically derived and externally displayed with emphasis on cohesive relations between organizations and the public. Therefore, it originates from the core of the management and effected by the established systems. In the theory of public relation ethics, Albert Sullivan argues that public relations involves a direct internalized system which is expressed externally via direct activities and interlink with the public (Pearson, 1999). Pearson continues to say that ethics begin with the people’s minds that must conceptualize it to become part of their system. Military Public Affairs has internalized the system by inculcating it to the immediate internal network necessary to develop the correct culture for the DoD. The Department emphasizes on its commitment to fostering good relations on mutually acceptable terms with the public, at home, and abroad on which the military depends on. Of greater importance is the emphasis by the DoD on the need for holistic adherence to human dignity and sanctity at all times (Department of Defense (DoD), 2007). Though military specialists have been calling for less involvement of the military with the public issues, the department has defied odds and ensured direct interface upon which the public have increasingly been informed on the roles and duties of the department in relation to their security and that of the international community. Besides, the policies of the Department of Defense have increasingly been taught to the public and opened for direct criticism as well as possible recommendations on improvements for the same. Direct support and integration with the community According to Russel (1966), human actions and desires are direct reflections for the sense of mind which is often used to denote the best possible consideration that would guarantee highest returns for them. However, this has been a major center for conflicts between the people and their systems in the society. Russel ethics indicates that external consideration is of essence for extended benefits. However, scholars have argued that care should be taken to reduce the negative effects that result from the actions perceived to be good. As a result, the Department of defense has been supporting organizations through loans and fund-raising. The head of DOD Component Command may provide a limited basis for equipments and logistical support to needy organizations especially those dealing with humanitarian services (Department of Defense (DoD), 2007). Besides, the Department officers have been offering voluntary support to these charitable organizations during their off duty periods to boost their development and human services capacity. The department also offers selective benefits and preferential treatment to specific organizations especially those in military operation regions. To ensure it commits itself to serving the community, the department dissociates itself from involvement and support to partisan political activities (Center and Jackson, 1995). Therefore, this assists it to be highly impartial and more effective in serving the community. Increased information and coordination with the public By the time Pearson wrote down the Public relations theory, it was clear that vast criticism had strongly risen on the implication of truth and direct impacts that resulted from its revelation. However, Pearson regards to truth as the direct mirror that indicates an individual or an organizations consideration necessary for establishing the correct picture is pasted in the respondent’s minds for making the correct decisions. Joint civilian meetings and instantaneous meetings with the management served as a direct platform for the system where most people were able to change their minds about the military as well as improve the direct interlink with the system (Department of Defense (DoD), 2007. Through this system, most people had benefited from assistance scheme of the department. Recently, strong appraisals have been posted to the department for ensuring increased information to the community as it directly provides the officers to the department. Conclusion Effective organization management is determined by the level and quality of public relations employed by its management and leaders. Arguably, this has been the main premises that the department of defense has embarked on to ensure better and effective disposal of its duties. Previously, there was strong misconception between the people regarding the role of military until the DoD moved in to clear its image. The direct interlink of the department by giving back to the community has not only raised the confidence of the people to the system, but also improved the general utility of the department. Organizations should struggle to establish better interlink with their consumers and public. Reference List Center, A. and Jackson, P. (1995). â€Å"Public relations Practices, Upper Saddle, N. J. Prentice Hall. Department of Defense (DoD), (2007). Department of defense directive: Public Affairs Relation Policy, Washington: DoD. Russel, B. (1966). â€Å"The elements of ethics† Philosophical essays. London: Longmans, Green. Pearson, R. (1989). Sullivan Theory of public relations Ethics. Public relations review. XV(1989):52-62.

How Big Food Companies Influence Consumer Behaviour Marketing Essay

How Big Food Companies Influence Consumer Behaviour Marketing Essay Food is one of the most imperative necessities in peoples everyday life. Since it is an indispensable part of everyones life, people seldom think about how much food we consume and what kind of factors usually influence us when we eat and buy. According to National Statistics, in the past one year, 63 million UK consumers in total spent 173.6 billion pounds on food, drink and catering services, which means food cost each British consumer 2,756 pounds in average in 2011(Food Statistics Pocketbook 2011, 2011). It is quite easy to measure the amount food people consume in quantitative analysis; however, to predict consumers behaviour in daily food consumption is difficult. General information about some big food companies People enjoy benefits of modern transportation system and get food produced anywhere from local stores. However, most of food illustrated on the shelves of supermarkets comes mainly from some big food companies. Those companies have strong influences on consumers whether they realize it or not. The biggest two food companies in the world are Nestlà © and Kraft. According to the key figures on Nestlà ©s global website, their sales in the year 2011 was 83,642 million in Swiss franc (CHF), which equals to approximate 87,191 million in US Dollar(Nestlà ©, Inc.,2012). For Kraft, its revenue of 2010 was 49,200 million in US Dollar (Kraft, Inc., 2012). Countries like New Zealand, its GDP in 2010 were only about 119,200 million in US Dollar. From these figures, it gives a clear indication of the gigantic size of these food companies. Every single day, they sell thousands of packaged food to consumers all over the world. The influence of these conglomerates on consumers behaviour is prevalent. Definition of Consumer Behaviour How do people make their choice in the process purchasing? How do they react to price, promotions, sales and advertisements? These kinds of questions can be answered in research scope of consumer behaviour. According to Robert East (2008), marketing is a customer of consumer research. Although consumer behaviour is a complicated concept, it can be measured by some systematic research to some extent. For example, if the price is dropped by 10%, how much do sales change correspondingly? We can use methods of statistics, psychology and market research to measure the size of effect (East, 2008). Project statement In this project, it will main focus on consumer behaviour in food buying process. Some examples and cases about industry-leading companies will be given to show how these world-leading food companies influence the most important part-food, in peoples daily life. Some critical analysis will be included in this thesis to help consumers to have an understanding of buying food from a different perspective. East, R., Vanhuele, M. and Wright, M. (2008). Consumer Behaviour Applications in Marketing. Oak, CA: SAGE Publications. Definition ( Consumer Behaviour) what is consumer behaviour How do people make their choice in the process purchasing? How do they react to price, promotions, sales and advertisements? These kinds of questions can be answered in research scope of consumer behaviour. According to Robert East (2008), marketing is a customer of consumer research. Although consumer behaviour is a complicated concept, it can be measured by some systematic research to some extent. For example, if the price is dropped by 10%, how much do sales change correspondingly? We can use methods of statistics, psychology and market research to measure the size of effect (East, 2008). Consumers as decision makers For consumers, decision making process is quite similar to an evaluate process. Usually, customers compare pros and cons of target goods with other alternatives. It is easy for us to assume that consumers are individual decision makers. However, many decisions are made in groups and marketers use mass media, word of mouth and price to influence groups of consumers choices since these consumers share some common features. Dietary habit(behaviour) in food buying process According to National Statistics : Food prices rose sharply (12% in real terms) in 2007 and 2008 following rises in agricultural commodity prices and rises in fuel prices. The four year rise between June 2007and June 2011 was 26%; over 12% in real terms. But Spend on eating out fell by 5.2% in real terms between 2007 and 2010. (Food Statistics Pocketbook 2011, 2011, pp25-26). These figures show that with the increase of food price, spend on eating out by British was lower than before. It means the cost of eating out may increase according to food price and people are quite sensitive on the cost spent on money According to National Statistics (Food Statistics Pocketbook 2011, 2011), in 2010 UK households spent  £24.50 on food and non-alcoholic drinks for household supplies, with 23% going on meat. National Statistics reported: Overall 15% of edible food and drink purchases are wasted each year. Different foods are wasted at different rates; 17%of overall food purchases, 7.1% of soft drinks and 6.3% of alcoholic drinks are wasted. Avoidable food and drink waste in the home is estimated by WRAP at  £12 billion per year or  £480 per household. These wastes were probably caused by misestimating food consumption by households or triggered by the sales and promotions. Food marketing strategy used by food companies to influence consumers Food industry sponsor nutrition research In the new millennium, it is quite common for businesses to invest money in scientific research national committees in food and nutrition realm. A British study showed that of 246 members, 158 are funded by food companies (Nestle. M, 2001). Actually, it is a kind of advertisement and marketing strategy to influence buyer behaviour and both sides gain interests together. Food companies provide financial supports to nutrition and agriculture schools for consulting advices, speech of professors on conferences and findings of academic research. Companies also advertise in professional journals, newspapers and conferences. One investigation report of vitamin manufacturer showed that if professors are given travel subsidies, gifts or research funds, they will be more likely to have a positive attitude toward their sponsors products (Nestle, 2001). It is not to say that industry-sponsored research is always biased, but there shows a higher inclination to favour the sponsors commercial interests. By this way, consumers are influenced by the findings of scientific research and their sponsoring company. Advertising is another important benefit food companies want to achieve by supporting nutrition research. Food and beverage companies place advertisements on program leaflets, offer scholarship to outstanding students in the department, and gift free stationaries, accessories coffee and snakes with their company logos during the coffee breaks. For example, the Mars Company funded obesity prevention and treatment session, which helped it to build a healthful and positive imagine in the chocolate business. These kinds of advertisements affect publics attitudes toward health food from deep root, which will reflect in consumer behaviour in the process of purchasing. Price incentives In the market place, buyers are influenced by many factors, e.g. price, action of competitors, quality and etc. Although price is not the only factor that influence consumers, in most cases, purchasers are price-oriented and easy to be stimulated by price incentives. In common sense, if a produce is cheaper than it is expected, it will be more likely to be bought and vice versa. However, it is not the only way that price influences consumer behaviour. In supermarket, we can find sales and reduction in formats such as buy two get on free, buy one get the second half price, or up to 50% off. It is called price framing and those words make the promotions look attractive. According Nestles research (2001), he suggested that the use of price framing is an effective pricing tool and it can affect peoples judgements. Actually, different frames result in the same expenditure (Nestle, 2001). There are some typical types of frames we can find everywhere in our life. Membership fees of Gyms can be presented in 25 pounds per month instead of total amount 300 pounds for a year. 99-ending indicates a good deal, since a price starting with a 1 looks smaller than a price starting with a 2. Actually, companies do not lose money because of the 1 penny lower in pri ce but it does promote the sales by making consumers feel it is cheaper. Another interesting finding by Yang. S and her colleagues (2009) pointed out that numerical price formats also have a substantial influence on consumer purchase behaviour. According to their research that the written or scripted format of price on menu can remind people of concept of cost, since the word dollar or symbol $ may cause a pain of payment. This leads eaters to buy less in the restaurants. If restaurants avoid these monetary sign and use numbers only, it will result in more spending (Yang.S and et al, 2009). Surprisingly, it is not only price itself but the format of price can also influence consumer behaviour in buying process. Build brand loyalty Brand loyalty represents a favourable attitude toward a brand resulting in consistent purchase of brand over time said by Assael (2004). For example, if there are several brands of chips offered to a person, he or she chooses one kind of these brand rather than the others for enough time to show the satisfaction towards to this particular brand. It is called brand loyalty. To consumers, the habit of choosing the same brand for several times means the reduction of risk. According to the blind test on two competing brands of cola carried out by Maison. Greenwald and Bruin (2004), many consumers who claimed they have explicit preferences on Coca-Cola or Pepsi cannot identify these two brands by their taste. However, when they can see the brand name, they show strong preferences. From this point, brand loyalty is more about the name or the image of a brand rather than their function or taste. By this way, many food companies launch their new product by using existed brand name, which can help the new product to acquire higher acceptance. the dark side of consumer behaviour in food industry addictive consumption Salted Food may be an addictive substance that stimulates opiate and dopamine receptors in the brains reward and pleasure centre more than it is tasty, while salted food preference, urge, craving and hunger may be manifestations of opiate withdrawal. Salted food and opiate withdrawal stimulate appetite, increases calorie consumption, augments the incidence of overeating, overweight, obesity and related illnesses. Obesity and related illnesses may be symptoms of Salted Food Addiction. consumer terrorism Examples: 1990,pepsi weathered its own crisis when more than 50 reports of syringes found in diet pepsi cans surfaced in 23 states compulsive consumption example: 2011, salt out of stock in china. There is a rumour that salt can prevent harmful effect of radiation caused by nuclear leak in Fukushima, Japan. Conclusion: From perspective of big food companies From perspective of individual consumers