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Market Structure of Oligopoly - 1755 Words

Analyse The Structure Of The Market Structure Of Oligopoly And The Difficulty In Predicting Output And Profits Market structure of oligopoly Oligopoly is a market structure where there are a few firms producing all or most of the market supply of a particular good or service and whose decisions about the industrys output can affect competitors. Examples of oligopolistic structures are supermarket, banking industry and pharmaceutical industry. The characteristics of the oligopoly are: • Small number of large firms dominate the industry • High degree of interdependence: the behaviour of firms are affected by what they believe other rivalry firms might do • High barriers to entry that restrict new firms to enter the industry e.g.†¦show more content†¦Like monopoly, if the oligopoly is maintained in the long run, it charges a high price, produces less output and fails to maximise social welfare relative to perfect competition. Cartel is seen by the government as a means of driving up prices and profits which is against the public interest. As a result it is illegal to operate the cartel in many countries. Tacit collusion Tacit Collusion is collusion that is not organized through a formal, open contract between colluding parties. Tacit collusion is when firms abide to the price that has been set by a recognized leader. The leader is usually the largest firm i.e. the firm that controls the industry known as dominant firm price leadership. On the other hand, the leader may be the firm that is most reliable to follow, known as barometric firm price leader. Dominant firm price leadership This is when smaller firm chooses the same price as the price set by the large firms in the industry. Source: www.bized.ac.uk/educators/he/pearson/lectures The leader tends to maximise profits where marginal revenue is equal to marginal the marginal cost, then produces at QL and sell goods at PL on its demand curve where marginal cost equal marginal revenue. At this stage other firms in the industry will follow the price. Therefore, the market produces at Qt, with other firms producing the output not supplied by the leader i.e. Qt-Ql. Barometric firm price leadership. WhereShow MoreRelatedOligopoly Market Structure2723 Words   |  11 PagesRunning Head: Marketing Structures Toyota as an example of an oligopoly market structure Name: Institution: Instructor’s Name: Course code: Course Title: Contents Contents 2 Toyota as an example of an oligopoly market structure 3 1.0 INTRODUCTION 3 1.1 Terminologies of market structures 3 1.11 Perfect competition 4 1.12 Monopoly 4 1.13 Monopolistic competition 4 1.14 Oligopoly 4 2.0 THE TOYOTA COMPANY 5 2.1 Characteristics of an Oligopoly 6 2.2 Toyota Motor Company’sRead MoreOligopoly Market Structure2237 Words   |  9 PagesOligopoly Oligopoly is a market structure in which the number of sellers is small. Oligopoly requires strategic thinking, unlike perfect competition, monopoly, and monopolistic competition. †¢ Under perfect competition, monopoly, and monopolistic competition, a seller faces a well defined demand curve for its output, and should choose the quantity where MR=MC. The seller does not worry about how other sellers will react, because either the seller is negligibly small, or already a monopoly. Under oligopolyRead MoreMonopolistic and Oligopoly Market Structures2166 Words   |  9 PagesIntroduction – Market structures and cases under study Definition - The interconnected characteristics of a market, such as the number and relative strength of buyers and sellers and degree of collusion among them, level and forms of competition, extent of product differentiation, and ease of entry into and exit from the market. Market structures under study are ones which are more pronounced than others in the real world i.e. ‘Monopolistic competition’ and ‘Oligopoly’. Very few markets in realRead MoreEconomic Analysis of an Oligopoly Market Structure1715 Words   |  7 Pages1. Introduction 1a. Article Summary In this article Michael Baker discusses the livelihood of small retailers in a market subjugated by the financially dominant oligopolies, Woolworths and Coles. While the small independent retailers in direct competition with Woolworths and Coles provide some competitive respite for consumers, as they encourage competitive pricing, albeit predatory pricing, it is clear that Woolworths and Coles control the supermarket industry in Australia, in the formation of aRead MoreThe Market Structures, Monopolistic Competition, Oligopoly And Monopoly1507 Words   |  7 PagesIntroduction A market is a dynamic and restless institution where commercial dealing between buyers and sellers takes place. There are many companies and businesses that run the market. According to how the firm functions and other factors like the number of competitor firms and the type of products produced, the firm is classified into a particular market structure. The other competing firms in the market structure affect the pricing strategies of a particular firm in the same industry. Based onRead MoreMarket Structures : Perfect Competition, Monopoly, Monopolistic Competition And Oligopoly2078 Words   |  9 PagesExecutive summary The main purpose of this report is to introduce four market structures – perfect competition, monopoly, monopolistic competition and oligopoly, and their determinations of price and output. It also discussed the possibility for firms to generate profits in the short-run and/or in the long-run within these four market structures. It will be shown in the discussion that both monopolistic and oligopolistic firms are able to generate profits in both short-run and long-run, while firmsRead MoreWhy Prices Often Show Less Variation Under Oligopoly Than Under Other Types of Market Structure2036 Words   |  9 PagesWhy prices often show less variation under oligopoly than under other types of market structure Oligopoly is a market structure, which has some distinctive qualities that separate it from the others. Most notably they are that oligopoly has barriers of entry and is made of only a few companies, which supply the majority of the market and are interdependent. In other market structures price of the product and other decisions are often based on technical information such as marginal cost or demandRead MoreMaximizing Profits in Market Structures1287 Words   |  6 PagesAssignment: Maximizing Profits in Market Structures 1 What are the characteristics of each market structure? A competitive market is many sellers that sell similar products with very little control over the market selling price. An example of competitive market structure is a gasoline station. There can be many gasoline stations in a certain mile radius, the more gasoline stations there are in a small area the higher the competitive the market. Monopolies: Monopolies are a groupRead MoreMarket Structures Of The Market1198 Words   |  5 PagesINTRODUCTION Market Structures are classified in term of the presence or absence of competition. When competition is absent, the market is said to be concentrated. There is a spectrum, from perfect competition to pure monopoly. Market structure is the physical characteristics of the market within which firms interact. It involves the number of firms in the market and the barriers to entry. Perfect competition, with an infinite number of firms, and monopoly, with a single firm, are polar oppositesRead MoreMaximizing Profits in Market Structures Essays1238 Words   |  5 PagesProfits in Market Structures Maximizing Profits in Market Structures Competitive Markets The basic characteristics of a competitive market are one of many suppliers provides basically the same goods or services. There are so many suppliers and so many consumers that one supplier alone cannot influence the market prices. Each supplier, or price taker, is at the mercy of the current market conditions at any given time. (N. Gregory Mankiw, 2010, p.290).This market structure

Bangladesh newspaper Essay Free Essays

Bangla newspaper has a great importance from freedom war 1971 to show. Bangladeshi general peoples were being informed about the political. societal and economical position and activities from Bangla newspaper during under Pakistani authorities. We will write a custom essay sample on Bangladesh newspaper Essay or any similar topic only for you Order Now This is besides major grounds of political activities in the past and present. The day-to-day Prothom Alo and the day-to-day Ittefaq is the taking newspaper in Bangladesh. A batch of national and non-government advertizements are published these two newspapers. Bangladeshi publishing media is really strong in the universe because a immense figure of Bangla newspapers are published day-to-day nationally and locally in this state of land country of 1lac 44 thousand square kilometre. In malice of debut of new media like Bangla orbiter channels. FM and local wirelesss and on-line intelligence. Bangla newspaper is still really popular in our state because old peoples and house married woman prefer newspaper to Television. wireless or on-line intelligence. Another advantage of newspaper is that it can be read any clip of the twenty-four hours. Particular involvement to peculiar subdivision like athleticss. political. manner and manner. international intelligence. concern or column may change from adult male to adult male but most of peoples like political and taking intelligence subdivision. Leading intelligence. editorialist articles and column are most favourite subdivision in Bangla newspaper. Online Bangla newspaper is going more popular twenty-four hours by twenty-four hours for those people working in office or concern because update intelligence are acquiring immediately and they have non adequate clip to read newspaper individually in place or office. Above all the imortance of Bangla newspaper can non explained shortly. It opens the door of cognition and present state of affairs by presenting of import massage invariably. How to cite Bangladesh newspaper Essay, Essay examples

Revisiting The Clash Of Civilizations - Solution is Just a Click Away

Question: Discuss about the Revisiting the Clash of Civilizations. Answer: Three major approaches to international relation Three major approaches to international relation are namely Realism, Idealism/Liberalism and Radicalism. Outline of the assumption for the international order and chief actors Realism assumes that States perform the role of the ultimate actor as States are the key component of the analysis[1]. According to them, a non-state actor is of the secondary importance likely the multinational corporation. The second assumption relies on the behavior that the state is viewed as a unitary actor. Another assumption is that state is considered as an integrated actor. A state also performs as a rational actor; that means that their objectives are goal-centric and is consistent over the time[2]. Anarchy or the context of action is another assumption that realists believe which refers the ability of the state to survive on its own in the absence of a centralized authority[3]. The main actor of this perspective is the Niccolo Machiavelli. Concerning the idealism the key assumptions are the kind and generous nature of human that they are capable of through ethically inspired education. The immoral behavior of individual does not because of their flaws but due to the evil institutions[4]. The unavoidable adverse circumstances like the Wars can be resolved by strengthening the institutional arrangements[5]. Hans Morgenthau plays the role of the international actor for international The principal actor in the international system for radicalism is Karl Mark hence this theory also known as Marxism. The radicalism that assumes that labor control and the market exchanges can be controlled by the private interest of the individuals[6]. Dependency theory states that developed countries penetrate developing states to distinguish their power through multinational corporations, political advisors and others. World-system perspective enlightens that the nation states are the only entity of analysis[7]. It also assumes that for the development of all countries only a single path of evolutionary is considered. Another assumption is they disregard the concept of local and national development. The cold war was an ideological and an economic struggle among the two superpower countries that are the United Stets of America (USA) and the USSR that survives till the Second World War[8]. In the post-cold war, the Realism approach plays a major role in the international relation. As according to the realism, the state performs to be the ultimate actor and is responsible for its betterment and furtherance, the rivalry States must have the capability to resolve their conflicts as well as attain their economic growth. The individual states are responsible for overcoming their state of adversity and formulating their centralized authority[9]. Realists also emphasize on the balance of power in support of the post-cold war by proposing international politics that reflects on the ability to distribute national capability. The realistic theory also supports that the disputes that are created by the adverse circumstance like wars will be resolved in the future. It predicts the outcome of an event; however lack to determine the time of occurrence. Perspective of the long-term stability Long-term stability of the realism defined as in any adverse situation occurred in the state can be resolved unitedly with the help of the government thus satisfy the sayings state is viewed as a unitary actor[10]. Whenever there are circumstances that non-state actors like foreign minister regulated some policies different from the state decision, the state actors try to define those regulations based on their undertaken legislation hence perform as an integrated actor[11]. Considering the fact for the idealism their long-term stability relies on the cooperation between the two countries those who value the trading system by lowering their tariffs. Selective rules and norms also help to attain the stability by the uncertainty that undermines cooperation. The radicalism supports their long-term stability by the cooperation of the states legislation to enhance their power. Effective model for the theory of international politics regarding the regional integration Among the European, ASEAN, NAFTA and other approach, experts believe European Model to be the best for the theory of politics in term of the regional integration. Since the historical periods from the year 1950, European model has been the pioneer of the approach for the regional integration[12]. The strong principles of the concerned model are the process of political, legal, economic, social and cultural integration aspect so that the other nations or States also agrees to cooperate to work with European countries to achieve success, peace, wealth and stability[13]. The two examples for supporting this aspect are as follows: European Union members shared single currencies and abolished the approach of the trading barriers regarding the business for the member territories. This method comprises of the free passage across the country border for the member and applies the identical labor law within the boundary of these member countries. European model always works to resolve the mutual disputes and hence accomplish regional integration by contributing more peaceful interaction with its member[14]. The European model is also proving to be beneficial for its development and for resolving the conflicts during the Cold War. In this situation, even the United States warranties the nurturing role and the industrialized nature of the European economies[15]. Moreover, European model aspires to be an important civilian power and aims to promote their experience of regional integration in other states as well as that they can also support them to together works for the enhancement of the international relation[16]. Another aspect regarding the efficiency of the European model is their nature of peace, prosperity and security. As a consequence, they are capable of attracting the member states towards their practical approaches and promoting regional integration that will help the European territories to achieve immense prosperity in the international relation[17]. Proceeding in this way, they can be also able to foresee the future and hence works for the betterment of the undertaken countries. European model possess an excellent record of recovery from crisis and have capability strengthen their political will for attaining a secured position and an effective leadership in regional integration procedure[18]. They also genuinely invest in achieving their goal of the integration of their member countries and have the aim of overcoming conflict as a vital national interest. European also acts as an exporter of their values and observes in the World Trade Organization[19]. It indicates that European Model is capable of gaining an advantage in bilateral agreements for the developing economies as well as a model to resolve the worldwide negotiations. International balance of power and their independencies to shape the interaction between states As per as the balance of power theory their main approach is to predict the rapid changes in their international power and status. It emphasizes on the attempt that is taken by any of the one state to get the better of a particular region to intensify the balancing action[20]. As a consequence, this approach of balancing helps to maintain the stability of states or regions. The significance of this theory is the ability of the state's national security to dominate weaker neighbourhood regions or countries[21]. Exampling the scenario of the United Nation, most of the individual in the nineteenth century considered themselves as Republic or monarchies rather than democracies. The term for the Balance of Power came into consideration with the power relationship in the European state after the end of the Word War-I. However, the World War-I and its attendant political alignments enhance a procedure that results in the integration of most of the nations and the formation of the balance of power system[22]. This integration occurred in the Britain, Russia, United Nation and France against Austria-Hungary and Germany. Later in the World War-II, the war ended with the formulation of the balance of power in the Western and Central Europe and the United Nations and the Soviet Union. Over the year in 1873, they took initiative for attacking Spain for the Virginius affair and Chile over the matter of Baltimore issue in the year 1892[23]. However, The United Nations argued for the peace as at that time both the Spain and the Chile considered themselves as a republic. The similarity in their perception makes The United Nation to fit in with these states and thus sati sfying the insight of interdependencies among the integration of these countries. United Nation also performs like Actor as global manager and global counsel. The United Nation behaves like the Worlds Government, World Military Force and a Global Economic Manger. On the other hand United Nation acts as a transactional body and resembles to evaluate the global states issues and intends to advise the national government organizations[24]. Experts believe that these two different perspectives help the United Nations enrich their ability to act as a Global Counsel Model over the next century. United Nations Special Commission has played the role of Global Counsel on Iraq by destroying Baghdads arms that are intended for the mass destruction. Proceeding in this way the integrated other nation towards them and acts as a leader to protect other states. Enlighten a scenario from historical events in Cambodia, The United Nation serves as a transitional authority accomplished peacekeeping mission by surviving numerous elections, repatriated refugees and by constructing infr astructures for the country's betterment[25]. All these actions of the United Nations from the Ancient era to the present time prove to be beneficial for their acceptance of the global leader and also help them to integrate other states. Promotion of international conflict or co-operation by the globalization process The researcher emphasizes on the two factors that are raised regarding the promotion of the international conflict against the whole nation of globalization.- One of these phenomenons is the globalization process agrees with the concerned procedures. It is evident that if globalization process can never be reversed or intended to rely on a steady position, the importance of the globalization started losing their values and slowed down[26]. Exampling the scenario, where in the past era, Germans prefers Deutsche Mark to Euro in support of the globalized future. The benefits of globalization in its political terms regarding the struggling circumstances for authorization and liability enhance the worldwide technology to improve the trading procedure regarding the effective communication and consumption[27]. National governments also affirm the economic relations by associating with the significant role player organization like World Bank, World Trade Organization and others. Globalization also plays an important part in identifying the goals and an efficient way of approach for the same that is to understand the diverse culture. It is benefici al not only for the future of the government bodies; however, it is also advantageous to the community, business and human race. In terms of the modern era, the globalization process for accomplishing interaction and integration among community people, companies and diverse nation by the International Trade and ventures in the technological revolution like Information Technology. Another phenomenon regarding is The Naysayers who perceives or always expresses pessimistic views even though they felt the importance of the globalization procedures. They just deny the positive traits if the globalization and resembles that nothing had altered. The primary reason for this perception is that all the states still exist irrespective of the changes that occur during all these years. Agreeing on the impression of the globalization as all the headquarters of some enterprises still remain in the same territory of the states and their companies belongs to the same state[28]. They hence conflict the globalization process by denying their importance in the present era. However, the globalization process by indicating that this approach lacks sufficient power, authority, and scope to regulate the beneficial ends[29]. As a consequence, this procedure can be considered as disruptive and inequitable. Critics also depict that existing form of globalization is compelled by economi c power that promotes the hegemony of the western culture in the livelihood of the individual that puts the employment and the society at risk in the developed countries and it results in the exploitation of the weak individual of underdeveloped territories[30]. The process of globalization also creates a threat to the environment and demoralizes the theories of the communal stability by exposing national political institutions to support the economic change beyond their capability. Bibliography Ayoob, Mohammed. 2012. Was Huntington Right? Revisiting the Clash of Civilizations.Insight Turkey14.4: 1- 11. Burchill, S, A Linklater, R.J Devetak, J Donnelly, T Nardin, M Paterson, C Reus-Smit, and J True. Theories Of International Relations. Palgrave Macmillan, 2013. Chatterji, R. "Developments In International Relations: Issues And Controversies". Jadavpur Journal of International Relations 17, no. 1 (2013): 1-39. Curley, T. M. "Methodological Process Ethics In International Theory". International Relations 28, no. 2 (2014): 228-238. Daddow, Oliver J. International Relations Theory. London: SAGE, 2013. Devetak, R., S. Kaempf, and M. Weber. "Conversations In International Relations: Interview With Andrew Linklater". International Relations 27, no. 4 (2013): 481-505. Dunne, T, M Kurki, and S Smith. International Relations Theories. Oxford University Press, 2013. Dunne, T., L. Hansen, and C. Wight. "The End Of International Relations Theory?". European Journal of International Relations 19, no. 3 (2013): 405-425. Farrands, Chris, Imad El-Anis, Roy H Smith, and Lloyd Pettiford. A New A-Z Of International Relations Theory. London: I.B. Tauris, 2015. Hegghammer, Thomas. 2010/2011. The Rise of Muslim Foreign Fighters: Islam and the Globalization of Jihad.International Security35.3: 53-94. Ikenberry, G. John. 2011. The Future of the Liberal World Order: Internationalism After America. Foreign Affairs Vol 90, May/June: 56-68. Jackson, R, and G Sorensen. Jackson, R. And Srensen, G Introduction To International Relations: Theories And Approaches. Oxford University Press., 2015. Jones, David Martin and Michael L.R. Smith. 2007. Making Process, Not progress: ASEAN and the Evolving East Asian Regional Order.International Security32.1:148-184. Kazmi, Zaheer. Polite Anarchy In International Relations Theory. New York: Palgrave Macmillan, 2012. Lebow, R. N. "Karl Deutsch And International Relations". International Relations 28, no. 3 (2014): 288-295. Lieber, Keir A., and Gerard Alexander. 2005. Waiting for Balancing: Why the World is Not Pushing Back.International Security30.1: 109-139 Mueller, John. 2009. War has Almost Ceased to Exist: an Assessment.Political Science Quarterly124.2: 297-321 Paul, T. V. International Relations Theory And Regional Transformation. New York: Cambridge University Press, 2012. Rengger, N. "On Theology And International Relations: World Politics Beyond The Empty Sky". International Relations 27, no. 2 (2013): 141-157. Ruzicka, J. "A Transformative Social Scientist: Karl Deutsch And The Discipline Of International Relations". International Relations 28, no. 3 (2014): 277-287. Steans, Jill. Gender And International Relations. Cambridge: Polity, 2013. Stullerova, K. "In The Footsteps Of Karl Deutsch: On Nationalism, Self-Determination And International Relations". International Relations 28, no. 3 (2014): 313-332. Sylvester, C. "Experiencing The End And Afterlives Of International Relations/Theory". European Journal of International Relations 19, no. 3 (2013): 609-626. Viotti, Paul R, and Mark V Kauppi. International Relations Theory. Boston: Longman, 2012. Wigen, E. "Two-Level Language Games: International Relations As Inter-Lingual Relations". European Journal of International Relations 21, no. 2 (2014): 427-450. [1] T Dunne, M Kurki and S Smith, International Relations Theories. Oxford University Press, 2013. [2] R Jackson and G Sorensen, Jackson, R. And Srensen, G Introduction To International Relations: Theories And Approaches. Oxford University Press., 2015. [3] S Burchill et al., Theories Of International Relations. Palgrave Macmillan, 2013. [4] R. Chatterji, "Developments In International Relations: Issues And Controversies",Jadavpur Journal of International Relations17, no. 1 (2013): 1-39 [5] Mueller, John. 2009. War has Almost Ceased to Exist: an Assessment.Political Science Quarterly124.2: 297-321 [6] T. M. Curley, "Methodological Process Ethics In International Theory",International Relations28, no. 2 (2014): 228-238 [7] Oliver J Daddow,International Relations Theory(London: SAGE, 2013). [8] R. Devetak, S. Kaempf and M. Weber, "Conversations In International Relations: Interview With Andrew Linklater",International Relations27, no. 4 (2013): 481-505 [9] T. Dunne, L. Hansen and C. Wight, "The End Of International Relations Theory?",European Journal of International Relations19, no. 3 (2013): 405-425. [10] Chris Farrands et al.,A New A-Z Of International Relations Theory(London: I.B. Tauris, 2015). [11] Zaheer Kazmi,Polite Anarchy In International Relations Theory(New York: Palgrave Macmillan, 2012). [12] R. N. Lebow, "Karl Deutsch And International Relations",International Relations28, no. 3 (2014): 288-295 [13] Rosato, Sebastian. 2011. Europes Troubles: Power Politics and the State of the EUROPEAN Project,International Security35.4: 45-86. [14] T. V Paul,International Relations Theory And Regional Transformation(New York: Cambridge University Press, 2012). [15] Hegghammer, Thomas. 2010/2011. The Rise of Muslim Foreign Fighters: Islam and the Globalization of Jihad.International Security35.3: 53-94. [16] N. Rengger, "On Theology And International Relations: World Politics Beyond The Empty Sky",International Relations27, no. 2 (2013): 141-157. [17] J. Ruzicka, "A Transformative Social Scientist: Karl Deutsch And The Discipline Of International Relations",International Relations28, no. 3 (2014): 277-287. [18] Jill Steans,Gender And International Relations(Cambridge: Polity, 2013). [19] Jones, David Martin and Michael L.R. Smith. 2007. Making Process, Not progress: ASEAN and the Evolving East Asian Regional Order.International Security32.1:148-184. [20] K. Stullerova, "In The Footsteps Of Karl Deutsch: On Nationalism, Self-Determination And International Relations",International Relations28, no. 3 (2014): 313-332. [21] C. Sylvester, "Experiencing The End And Afterlives Of International Relations/Theory",European Journal of International Relations19, no. 3 (2013): 609-626. [22] Ikenberry, G. John. 2011. The Future of the Liberal World Order: Internationalism After America. Foreign Affairs Vol 90, May/June: 56-68. [23] T Dunne, M Kurki and S Smith, International Relations Theories. Oxford University Press, 2013. [24] Paul R Viotti and Mark V Kauppi,International Relations Theory(Boston: Longman, 2012). [25] Ayoob, Mohammed. 2012. Was Huntington Right? Revisiting the Clash of Civilizations.Insight Turkey14.4: 1- 11. [26] Oliver J Daddow,International Relations Theory(London: SAGE, 2013). [27] N. Rengger, "On Theology And International Relations: World Politics Beyond The Empty Sky",International Relations27, no. 2 (2013): 141-157. [28] E. Wigen, "Two-Level Language Games: International Relations As Inter-Lingual Relations",European Journal of International Relations21, no. 2 (2014): 427-450. [29] Lieber, Keir A., and Gerard Alexander. 2005. Waiting for Balancing: Why the World is Not Pushing Back.International Security30.1: 109-139. [30] K. Stullerova, "In The Footsteps Of Karl Deutsch: On Nationalism, Self-Determination And International Relations",International Relations28, no. 3 (2014): 313-332.

A Buffalo Common Metaphor free essay sample

Over the past few decades the High Plains have consistently been losing its population. So, in 1987 Doctors Frank and Deborah Popper introduced the idea of Buffalo Commons. They described this project as â€Å"A combination of literary metaphor, public-policy proposal, futurist prediction and ecological restoration project† (The Buffalo Commons: Its Antecedents). The essential focus of this project was to replace the ever decrease population by returning buffalo back to the Plains. This plan was originally met by rejection, however, the idea eventually began to take a hold (The Onset of the Buffalo). The name â€Å"Buffalo Commons† was actually a metaphorical name for this buffalo return plan. Buffalo was used because of the buffalo’s symbol of substance by both Native American’s and early settlers. Likewise, Commons was chosen because of the need to treat land in the same manner as the air and water, commonly rather than individually. As the popularity for the plans increased the metaphor â€Å"Buffalo Commons†, began to take the form of a term. We will write a custom essay sample on A Buffalo Common Metaphor or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This metaphor, now term, is currently being used to describe the various plans that would allow for the creation of alternative futures for various regions (Buffalo Commons as Regional Metaphor). The region surrounding the Columbia River is one of the metaphors that can be found for the term â€Å"Buffalo Commons†. In this region a serious debate is taking place over the removal of some of the dams along the river. By shifting the economic dependency on the river to alternative sources there is a hope that the Native Salmon will be able to re populate and flourish in an area were they had once been plentiful (Ka-bye). The video, â€Å"Regions and Economies-Oregon and U. S. Midwest†, focuses on the struggles between Native Americans and farmers who are both fighting for the use of the Umatilla’s water. Throughout the short film you are able to observe the many different elements that must be contended with in order to allow the dams to be either removed or limited in the amount of water being withhold. One of these elements include the farmers, who are in need this water to farm land that without it would be dessert. Another key player are the Native Americans, who feel it is their right to remove the dams based on the fact that they ere using the Columbia’s resources before the farmer. The final major factor is the government officials and voters, who live locally and have a strong interest in what is happening and who live farther away and do not see the importance (Regions and Economics). With so many different groups each having their own view on how the water should be used, it is often very hard to come to a resolution. Rather, each, often, pushes their own agenda allowing no progress to be made that would allow for the discovery of alternative water supplies, allowing, all parties concerned to reach a satisfactory conclusion. Many times the influence of those directly involved in a restorative project, in this case it would be the Native Americans and farmers who both are in need of the water, apposing each other. However, as we saw in this video, when these opposing forces begin to work together, their voices will start to be heard and a resolution satisfactory to both will often be the result (Regions and Economics). Buffalo Commons and the shifting of water use in the Columbian region are similar in many different ways. First, both plans emerged from the shift in the environments surrounding them. For Buffalo Commons, this shift in the environment happened as people began to leave the Plains. For the Columbian River Region the shifting came from the lack of Salmon that were able to ford the shallow portions of the rivers to make it back to the areas were they were hatched. The second similarity is the opposition that was met with the introduction of both plans from those who would need to face the changes that would come with the implementations of these proposals. However, both the Buffalo Commons and the Columbia River plans have since been looked upon with more favor. Lastly, and most importantly, these plans both show the desire to provide regions with an alternative future. With the Buffalo Commons this future would allow for the plans to go back to their natural state with buffalo being allowed to flourish. Through this reintroduction of the buffalo it is also hoped that a profit can be made from the sale of their meat. In the Columbia River region this alternative future would also include a partial return of the Columbian to its natural state, with the reintroduction of salmon it is hoped that the region can achieve the rival of salmon stocks. In conclusion, we see that Buffalo Commons does not only involve buffalo, rather it is a term used to describe a plan giving a region an alternative future. Although these alternative futures are often met with opposition it is important to persist in these efforts, as well as being wiling to compromise for the benefit of all involved. With a plan that would result in all parties involved being satisfied the plan will, in all likelihood, be met with success.

Charles Lamb “Thoughtless Cruelty” Essay Essays

Charles Lamb â€Å"Thoughtless Cruelty† Essay Essays Charles Lamb â€Å"Thoughtless Cruelty† Essay Paper Charles Lamb â€Å"Thoughtless Cruelty† Essay Paper Most people. at some point of their lives. have tortured inferior insects whether it be drawing the wings off a fly or oppressing an emmet. In the verse form â€Å"Thoughtless Cruelty† by Charles Lamb the reader can see that the writer is so angry about such a thing. The writer uses the poetic devices such as enunciation. rime. and item to depict his attitude toward those who perform such â€Å"Thoughtless Cruelty† . The writer first directs his attending to â€Å"Robert† that has â€Å"kill’d that fly† . The writer so says the adult male was â€Å"devoid Of idea and sense† to hold killed the fly. Here. the writer is connoting that â€Å"Robert† must hold been stupid for killing the guiltless animal. The writer goes on speaking about natural decease as a bird â€Å"devours† it or a â€Å"cold blast in the night† will take its life. By depicting the natural causes of the insect’s decease. Lamb sympathizes for the animal because of its unnatural decease. Lamb continues discoursing that hurting exists in even â€Å"The greatest being† . and even the â€Å"smallest 1s possess† the feeling of decease and hurting experienced before. The writer goes on with more item in the piece about the petroleum wit in the creature’s atrocious decease. Lamb explains. â€Å"The life you’ve taken to provide. You could non make it† that the life â€Å"Robert† has taken can non be restored. no affair how hard he tries. The writer tries to do â€Å"Robert† experience guilty by edifying him. â€Å"A thing which no manner you annoy’d – You’ll one twenty-four hours repent it† . proposing that one twenty-four hours he will recognize his inhuman treatment and morn the decease of the fly. â€Å"The bird but seeks his proper food†¦ May merely take [ its life ] † . Here Lamb goes into more item about the natural decease the fly may hold experienced. â€Å"A life by Nature made so short. Less ground is that you for athletics Should shorter do it. † Lamb once more tries to weigh more guilt upon â€Å"Robert† . â€Å"Although their frame and construction less Escape our seeing. † they still experience hurting and its horrors. Though the rhyme strategy of AAAB. Charles Lamb starts to utilize the poetic device of rime to besides show his attitude. In the first stanza. he talks about how â€Å"Robert. killed that â€Å"fly† . but non count how difficult he may â€Å"try† to â€Å"supply† the life he has taken. he could neer â€Å"do it† . In the 2nd stanza Lamb writes that â€Å"Robert† must hold been â€Å"devoid† of believing to hold â€Å"destroy’d† the fly that he neer â€Å"annoy’d† . and will one twenty-four hours â€Å"rue it† . showing negativeness by sympathising for the guiltless animal. The writer so goes into the natural decease by exemplifying the bird seeking its â€Å"food† . that destiny whose power â€Å"endu’d† the fly thinks the clip is â€Å"good† will take â€Å"it† . Finally. the writer to the full expresses himself when he explains the hurting â€Å"The greatest being† can hold with its â€Å"flesh† that even the fly may â€Å"possess† . little and construction â€Å"less† may get away our â€Å"seeing† . All in all. the writer uses many poetic devices such as enunciation. item. and rime to show his attitude toward. what seems tragic to the writer. event. Even the rubric â€Å"Thoughtless Cruelty† expresses the writers feelings. Thingss may be different now. when you see a fly. drawing the wings off a fly may non look the same.

Immigration Law Essay Example | Topics and Well Written Essays - 3500 words

Immigration Law - Essay Example The objection by Steggles Limited in the House of Commons to the incorporation of a proposal by Yarrabee Chicken Company Pty Ltd has a certain modern resonance. This is a gloomy prognosis of the effects of limited liability upon insolvent companies. Steggles appeals against both of those findings. The first question that arises on the appeal is, therefore, the question of construction of clause 7.4(a). The primary judge took into account the language of the clause considered in light of other provisions of the contract, as well as contextual considerations.The nature of the term, which the primary judge had implied into the contract, reflected that against that background, there is, no doubt, a major challenge for the legal adviser in communicating comprehensibly to those who conduct their business, through corporations, large and small, about the law, which those structures lie, created and which regulates their operation. That challenge remained enhanced when corporate structures l ie allied, as they often are, to trust arrangements. On the grounds and case law, which the judges on appeal decide, is that which lies implied in terms of fact. These, however, do not require to give ‘business efficacy’ to the contract as The fact that Steggles was free at all times to determine the number of chicks or the density of the batches to be delivered to the Growers was very much at the heart of the contract. It shows that the contract stood weighted heavily in favor of the commercial interests of Steggles.... The objection by Steggles Limited in the House of Commons to the incorporation of a proposal by Yarrabee Chicken Company Pty Ltd has a certain modern resonance. This is a gloomy prognosis of the effects of limited liability upon insolvent companies. Steggles appeals against both of those findings. The first question that arises on the appeal is therefore the question of construction of clause 7.4(a). The primary judge took into account the language of the clause considered in light of other provisions of the contract, as well as contextual considerations. The nature of the term, which the primary judge had implied into the contract, reflected that against that background, there is, no doubt, a major challenge for the legal adviser in communicating comprehensibly to those who conduct their business, through corporations, large and small, about the law, which those structures lie, created and which regulates their operation. That challenge remained enhanced when corporate structures li e allied, as they often are, to trust arrangements. On the grounds and case law, which the judges on appeal decide, is that which lies implied in terms of fact. These however do not required to give ‘business efficacy’ to the contract as The fact that Steggles was free at all times to determine the number of chicks or the density of the batches to be delivered to the Growers was very much at the heart of the contract. It shows that the contract stood weighted heavily in favor of the commercial interests of Steggles. 3With regard to this implied term issue, it is sufficient in our view to say that the flaws in the Growers’ approach to the construction of cl 7.4 lay revealed in the difficulties, which her Honour discussed, in particular, in

American History Essay Example | Topics and Well Written Essays - 750 words - 5

American History - Essay Example This condition was exacerbated by the creditors’ reluctance to accept the currency of Continentals. The problem arose from the fact that the Articles of Confederation did not stipulate the jurisdiction for printing money among the 13 states. Furthermore, the Articles constrained the Confederation Congress from raising taxes and initiating legal proceedings in disputes between states. The inadequacy of the Articles was further exposed by the Shays’ Rebellion, â€Å"in which farmers refused to pay taxes and took up arms to protect their right not to pay those taxes. The national government called out the federal militia and stopped the rebellion, but the entire episode made very clear the fact that a stronger national government was needed† (www.socialstudiesforkids.com). These weaknesses inherent in the Articles impelled the drafting of a more robust framework of governance in the form of the Constitution. The purpose of the convention for the drafting of the Constitution was to elicit a consensus on the preferred mode of government and the process of electing representatives. Fifty five delegates in total attended the convention. Considering the diverse range of views and opinions expressed, as well as taking into account the handful of radical proposals made in these sessions, the delegates considered it prudent to maintain utmost secrecy. While the convention initially set out to amend the Articles of Confederation, its thrust soon shifted to replacing it completely. Intense debates raged between the delegates from Virginia and New Jersey. While the former wanted a more democratic and representative Constitution, the latter preferred the status quo. James Madison and Edmund Jennings Randolph, both of whom represented Virginia, argued that â€Å"no confederacy could endure if it acted upon states only and not directly upon individuals. Madison and Edmund Jennings Randolph were able to enter the Constitutional Convention with a plan of government

SWOT Analysis of Lionel Smith Ltd Case Study Example | Topics and Well Written Essays - 1250 words

SWOT Analysis of Lionel Smith Ltd - Case Study Example Mr. Smith had worked for sixteen years in the retail clothing business. He gained this experience by working in stores such as Belk's Department Store, Manning Owens Incorporated, and LeGrande's of Aiken, South Carolina. After two years, the partnership was dissolved, Mr. Smith became the sole owner, and LSL was established as a sub-chapter S corporation. This began a period of growth for the company. Between the years of 1979 and 1983, four additional locations were opened. They were located in Aiken and Edgefield, South Carolina, and Augusta, and Savannah, Georgia. By the end of 1983, all four of those locations were closed. Mr. Lionel Smith stated the closings were due to several major factors. They include his inability to hire and retain professionally qualified supervisors and employees, the desire to focus his efforts on establishing an outside sales force, and high interest rates and an unstable economy. In 1982, the main location moved to the other side of Laurens Street in Aiken. The move to the new location was made possible because Lionel Smith was able to purchase the building. This has been the company's only location since 1983. With only one location, its staff and inventory are not divided between two or more venues, and rent, utilities, and other operating costs are lower. The company underwent another major change when it was purchased by Mr. Smith's son, Van, in 1992. Introduction According to the marketing area experts SWOT analysis review for Lionel Smith Ltd. (LSL) the key issues from an analysis of the trade environment and the strategic ability of an organization. The chief objectives of conducting SWOT analysis for Lionel Smith Ltd. (LSL) is to recognize the coverage to which the existing strategy of an association and its more exact strength and weaknesses are pertinent to, and capable of, dealing by means of the changes taking place in the trade environment. It also uses to assess whether there are opportunities to develop further the exclusive resources or core capability of this clothing organization. Moreover, SWOT stands for strengths, weaknesses, opportunities and threats. It's a four-part come within reach of to analyzing a company's generally strategy or the strategy of its trade units. All four aspects have to be considered to execute a long-range plan of action. In order to whack the rivalry you require comprehending SWOT. No doubt, It's a way to examine a company's or a department's place in the market in relation to its contestant. The goal is to recognize all the major factors affecting competitiveness before crafting a trade policy. SWOT Breakdown SWOT recognize the internal and external issue that have an effect on an organization. Here's the breakdown of SWOT by interior and outside variables: Internal factors (Strengths and weaknesses) A corporate structure, culture and resources Shareholders Customers Competitors External factors (Opportunities threats) Politics Technology Society Economics SWOT ANALYSIS Strategy Strengths The first strength of Lionel Smith Ltd.

Tupperware launch cosmetics product

Tupperware launch cosmetics product Tupperware launch cosmetics product ACKNOWLEDGEMENT I take this opportunity to present my votes of thanks to all those guidepost who really acted as lightening pillars to enlighten our way throughout this project that has led to successful and satisfactory completion of this study. Iam really grateful to our COD Mr.Devdhar shetty for providing us with an opportunity to undertake this project in this university and providing us with all the facilities. Iam also highly thankful to Mr. Manish Rajput for her active support, valuable time and advice, whole-hearted guidance, sincere cooperation and pains-taking involvement during the study and in completing the assignment of preparing the said project within the time stipulated. Lastly, Iam thankful to all those, particularly the various friends , who have been instrumental in creating proper, healthy and conductive environment and including new and fresh innovative ideas for me during the project, without their help, it would have been extremely difficult for me to prepare the project in a time bound framework. EXECUTIVE SUMMARY The main objective of this report is that tupperware has to launch a comsmetic product which is Redwood nail enamel, to understand consumer loyalty and what is happening in the market to maintain their position in the market. In this report we will find consumer preference, for the company of our team choice is Redwood nail enamel product from Tupperware. We will do the situation analysis which includes industry analysis, company analysis and competitor analysis. In industry analysis our team came to know that cosmetic market is growing at 13% per annum. This segment have share of 25.4% . Major players in this sector are Modi Revlon, LOreal and Maybelline. Revlon is in second position. Then we will do SWOT analysis. After SWOT analysis we proceed to segmentation and positioning of the product, company targeted younger age people to sell their products. After segmentation and positioning climate conditions for the product Redwood nail enamel and how it affects sales of the product. Further we will do market mix for the Redwood nail enamel, market mix analysis will help to know the market penetration of the product. After doing all this analysis we will create marketing plan for net one year for Redwood nail enamel. COMPANY ANALYSIS Tupperwareis the name of a home products line that includes preparation, storage, and serving products for the kitchen and home, which were first introduced to the public in 1946. Tupperware develops, manufactures, and internationally distributes its products by its parent company.Tupper Brand Corporationand it is marketed by means of direct sales through an independent sales force of approximately 1.9 million consultants.Tupperware is a wholly ownedsubsidiaryof Tupperware Brands Corporation. In todays common parlance, the brand name Tupperware has become aimportant trademarkfor any plastic storage container for the kitchen, not only Tupperware branded products. Similar usages are Kleenex and Band-aid in the United States and Australia, or Hoover and Biro in the UK Tupperware was developed in 1946 byEarl Silas Tupper(1907-1983) in theUSA. He developed plastic containers used in households to contain food and keep it airtight. The formerly patented burping seal is a famous aspect of Tupperware, which distinguished it from competitors. Tupperware pioneered thedirect marketingstrategy made famous by theTupperware party.Brownie Wise(1913-1992), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperwares sales and popularity exploded, thanks in large part to Wises influence among women who sold Tupperware, and some of the famous jubilees celebrating the success of Tupperware ladies at lavish and outlandishly themed parties. Tupperware was known-at a time when women came back from working duringWorld War IIonly to be told to go back to the kitchen as a method of empowering women, and giving them a toehold in the post-war business world. The tradition of Tupperwares Jubilee style events continues to this day, with rallies being held in major cities to recognize and reward top-selling and top-recruiting individuals, teams, and organizations. In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the Tupperware business operation. It is believed that Tupper objected to the expenses incurred by the jubilee and other similar celebrations of Tupperware. Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party inWeybridge,England, and subsequently around the world. In 2003, Tupperware closed down operations in the UK, citing customer dissatisfaction with their direct sales model as an issue, and relaunched after a restructuring in 2005.Rexallbought Tupperware in 1958. Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries. Dart merged withKraftcoto form Dart Kraft. The company demerged, with the former Dart assets named Premark International.Tupperware Brandswas spun off from Premark in 1996; Premark was acquired byIllinois Tool Worksthree years later. Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after 1996.The top eleven consumers of Tupperware are: Germany USA France Mexico Russia Australia/New Zealand Italy Austria South Africa Japan India Tupperware parties Tupperware is still sold mostly through aparty plan, with rewards for hosts. A Tupperware party is run by a Tupperware consultant for a host who invites friends and neighbors into their home to see the product line. Tupperware hosts are rewarded with free products based on the level of sales made at their party. Parties also take place in workplaces, schools, and other community groups. In most countries, Tupperwares sales force is organized in a tiered structure with consultants at the bottom, managers and star managers over them, and next various levels of directors, Legacy Executive Directors at the top level. In recent years, Tupperware has done away with distributorships in the U.S. This has allowed Tupperware more flexibility, and more generous commission and rewards for their consultants. In recent years, Tupperware in North America has moved to a new business model which includes more emphasis on direct marketing channels and eliminated its dependency on authorized distributorships. This transition included such strategies as selling throughTargetstores in the US, and Superstores in Canada, with disappointing results. Tupperware states this hurt direct sales.In countries with a strong focus on marketing through parties (such asGermanyandAustralia/New Zealand), Tupperwares market share and profitability continue to grow. In many countries, Tupperware products come with a lifetime guarantee. In India, there are some restrictions on the lifetime guarantee clause. In the UK/Ireland the guarantee is 10 years.[8]The company is best known for its plastic bowls and storage containers, however in recent years has branched out into stainless steel cookware, fine cutlery, chefs knives and other kitchen gadgets. After experiencing a slump in sales and public image in the mid-1990s, the company created several new product lines to attract a younger market. In some countries including Belgium, Australia and the US, Tupperware market their parties and career opportunities through mall kiosks from time to time. In China, Tupperware products are sold through franchised entrepreneurial shopfronts, of which there were 1900 in 2005, due to laws enacted in 1998 aimed at pyramid selling.The Chinese characters () are used as the brand name, and translate as hundred benefit. Product lines Tupperwares product ranges are often marketed under different names in different markets, and the product ranges and colors themselves differ between markets. Some of Tupperwares most popular lines include: Modular Mates(US, AU),Space Savers(UK, now discontinued),Kompakt-System(DE): These are oval and rectangular shaped containers that stack in a modular fashion to save pantry space and preserve food. Modular Mates have air-tight seals intended to keep food at optimum freshness for long periods of time. Vent N Serve(US),Rock N Serve(AU),CrystalPlus(UK): These are containers for re-heating food in microwaves, and are advertised as freezer safe, stackable and dishwasher safe. FridgeSmart(US, UK, AU),PrimaKlima(DE): With air control vents, FridgeSmart containers are modular containers intended for refrigerated fruits and vegetables. FridgeSmarts which have air control vents intended to allow different levels of airflow around different types of fruits and vegetables, as well as a corrugated bottom to allow them to store securely on a refrigerator shelf. UltraPro(AU),UltraPlus(DE): plastic casseroles advertised as being safe when used in a microwave or a conventional oven, with heat resistant properties. Eleganzia(UK, DE),Illusions(AU): A glasslike range of serving dishes FlatOut!(US),MiniMax(UK, DE),Go Flex!(AU): Bowls that flatten for storage, and can be expanded when needed Stuffables(US),Bungee(DE): refrigerator storage with flexible lids for overfilling COMPETITOR ANALYSIS Competitors of Redwood nail enamel like lakhme, Revlon and Maybelline are competing at the upper-mass (premium) end cosmetics spectrum. Ranging of competitors from many multinational companies such as Revlon Modi slugging out to chamber, Maybelline Avon with the foremost part of the international brand sector as well as LOreal. Revlon holds the 80% of market share in the Premium range. Estimated color cosmetics at Rs.340 crores currently. Lakme leads with sales of Rs 100 crores in market and Revlon sales of Rs 60 Crores of that. At first Companies like Revlon, Maybelline, Yardley, Garnier and LOreal entered in the Market and they have cashed on their international brand. Lakme and LOreal India companies are losing their position on the Rs 300 crores urban Indian color cosmetics market (lipsticks and nail enamel) to the market leader Modi Revlon. According to survey data for urban markets, LOreal company value market share in the Rs 200 crores market segment has declined gradually to 5.9% in April 05 from 13% in April 03. LOreal markets its color cosmetics under Maybelline and LOreal brands in India. Modi Revlon is the only company which recorded a gradual increase in market share from 28% to 35.15% between the period April 03 and April 05. The share of smaller local brands such as Blue Heavens, Lissome, and others were till a year ago eating into the market share of well known brands by their low costing has shrunk by 9.4%. The categorys total share has decreased to 30% in April 05 from 43% in April 03.The most affected company in the market is LOreal whose market share as fallen to 0.17% in April 05 from 1.4% in April 2003. ,05) STRENGTHS OF COMPETITORS Revlon have connected with glamour, style and elegance. Revlon have the wonderful models like Cindy Crawford and Claudia Schiffer. Revlon in India has successfully influence its international equity in promoting the brand. Revlon have 15000 counters across India. WEAKNESS Position of Revlon in India is in dissimilarity to the more mass market available point, because their products are available only at top distribution point and not available at every kirana and general merchandise store. SITUATION ANALYSIS INDUSTRY ANALYSIS Our country India, with a people of more than billion, is a country of dissimilarity. Our countrys urban or metropolitan populace is the major source for demand of several beauty products. The more cosmetic utilization by Indian women brought more competitors to Indian beauty sector. Despite market crash, India remains one of the rapidly developing cosmetic markets around the world, growing rate at 13% per year and worth at $6.3 billion. As the middle-class customer base, the market is touching closely four times sooner than the $52 billion worth of established cosmetic markets and two times as fast as the $270 billion worldwide market, according to new report by marketing research organization Kline Co. Presently, the market is bringing in cosmetics in addition to toiletries and transitional raw resources value of $120 million. The beautification market currently having $60 million of the total market, at the same time as skin care market having around $180 million.. The Indian beautification sector has witnessed fast development in the recent two years, increasing at a Compound Annual Growth Rate(CAGR) of about 7.5% between 2006 to 2008,with recovering buying ability and growing fashion realization, the market is expected to continue the growth drive (with addition of subsidiary slowdown due to financial slowdown) during our prediction era (2009-2012). It is planned to develop at a CAGR of about 7% during the estimated era, says Indian Cosmetic Sector Analysis (2009-2012), a new research details by RNCOS, In future Indian cosmetic market segments are expected to record CAGR of just about 13% and 20% correspondingly till 2012. INDIA COSMETIC SECTOR ANALYSIS According to growth rate, the market provides wide opportunities to local and global players. Even with two times growth rate, the market penetration of beautification products and toiletries products in our country is low. This low market penetration for beautification and personal care commodities in India gives an opportunity for additional important growth down the road in India of 1.2 billion populations. REDWOOD NAIL ENAMEL A TUPPERWARE PRODUCT SWOT ANALYSIS STRENGTHS Good brand portfolio Tupperware has leading sharing position, which is strong and well differentiated brand. The portfolio includes both global and local specific relevance, well designed according to the needs of different environment. Good base of the enterprise As we know that Redwood nail enamel is a brand of Tupperware and it has good financial position. High innovation style Redwood nail enamel has new innovation style in its product. Distribution channel Tupperware have integrated supply chain and manufacturing units are well spread out. They have wide reached high quality and ability to influence scale for their distribution structure. Specifically in Indian market their brand image got build because the products are for everybody and reachable to everybody. Good promotional activities Tupperware conducting fashion events and their advertisement strategy is good, so it will bring awareness. Good quality of product Tupperware Redwood nail enamel known as international brand and company offers good quality to their customers. Delightful packaging Consumer enjoys the mini bottle nail enamel as they can use frequently and consumed through few usage, so they will buy the product very often which leads to choose from vast color range. According to quality and quantity it is value for money product WEAKNESS Targeted only middle class and low class people Company targeted only middle class and lower class people to sell their products and segmented only in metro politic cities and towns. OPPORTUNITIES Modern trade More upscale beauty care products are emerging in modern trade effectively, consumer want quality, performance and new level of innovation. Increasing number of working women Now a day there is gradual increase in working women so there is a big opportunity to increase their sales and women plays vital role in society. THREATS Local competitors selling products at cheaper rate In the market local players are giving cheaper products to the consumers, so consumer will prefer to cheaper products. Because of globalization increasing number of competitor Due to globalization competitors are entering to our cosmetic market so definitely it will be the major threat. Modi Revlon launches street wear product to target to compete with Tupperware Redwood . SEGMENTATION FOR REDWOOD NAIL ENAMEL Beautification needs are not only women in their adult age but teenagers girl too have it. The brand as known who will take care of you and your beauty needs, which can be evident from its catch phrases on top of the world and another is source of radiant beauty POSITIONING STATEMENT Tupperware approached with Redwood nail enamel in 2009. It promoted as Young girl who breaks the rules and loves to have fun. This positioning statement demonstrated young girls who anticipated the image of trying to be unusual and cool. SEGMENTATION Geographic Area: Metropolitan cities and town Company has targeted metropolitan cities and town because of population, consumer knowledge about the product is considerable and towns are upcoming business places. Behavioral Occasions: Going out regularly (schools, college and parties) User status: Regular usage Attitude towards the product: necessary part of everyday accessories. Benefits: develops beauty, exceptional colors, good quality ingredients, atmosphere friendly packaging. Demographics Age: 15 to 24 They targeted age 15 to 24 and product launched to cover teenagers. Education: Students or graduates. Students and graduates have more knowledge about the product. Sex: female. Product was launched only for female. Occupation: students and working women Company has targeted students and working women, because basically Redwood was to cover students and working women. Life cycle: young, single and married. When it comes to Life Cycle Stage Company targeted to young, single and married, because they have more influence to buy the products. Social class: Middle and lower class people People have enough money to afford the product. PEST ANALYSIS P for political factors E for economic factors S for socioculture factors T for Technological factors Pest analysis is to summaries the legal and external environment for the business. It should be done in consideration of influence and responses to the business. These are the pest analysis of Redwood nail enamel. POLITICAL FACTORS Indian cosmetic industries is least affected when compare to other developed economy and Indian cosmetic industry developed by 7.5%, which attributed to our policy frame work with respect to capital and liquidity. Redwood have built strong links with trade based on mutuality in support of Indian government. ECONOMICAL Indian economy registered a growth of more than 9 % for last three years and it maintained robust growth rate as compare to other countries which are developed and developing, so Indian cosmetic industry is directly related growth of economy, which is highly support cosmetic industry. SOCIAL Tupperware have loyalty factor as compared to counter part in other countries. They are strong in organizing social and promotion events and other fashion events, which build huge reputation among the people. TECHNOLOGY Technology advancement changes the face of traditional Indian cosmetic market. It is giving faster and secured service, strong consumer understanding and technology of company has been delivered world class product. Company also introducing new innovating technology due to advancement in technology, Hence technologies continue to evolve and it will meet consumer expectations and habitats. MARKET MIX PRODUCT PRODUCT CATEGORY Core benefit: Core benefit of Tupperware Redwood nail enamel is easy to apply on nail, to look good and it should be highly shined. Basic product: Easy to remove from nails and it should give good look to nails. Expected product: Nail enamel should dry within particular time of period. Augmented product: By introducing some kind of fragrance in nail enamel and making nail enamel very quickly dry, when compared with competitors product, definitely it will exceed customer expectations. Potential product: Introducing something in Redwood nail enamel like, which changing color according to environment changes and to protect nails and high shine finish at all time. PRODUCT CLASSIFICATIONS According to durability and tangibility products, Redwood nail enamel can be classify into nondurable goods, because women will purchase nail enamel frequently and consumed through few uses. When we classify according to consumer good classification, Redwood nail enamel comes under convenience goods, because people buy nail enamel with minimum effort. And we can say Redwood nail enamel is staple goods, because consumer buys nail enamel in regular basis. PRODUCT DIFFERENTIATIONS OF REDWOOD NAIL ENAMEL Form: by offering the Redwood nail enamel in various size and shape to attract customers and giving more choices for customer. Give products in more color and various shining. Features: we can differentiate the product through features of the product by giving more features to customers like fragrance, rapid drying and shining at all time. Performance and quality: by lasts up to two to three weeks and enamel bonds with nails naturally. PRODUCT -LINE LENGTH Upper market stretch: Redwood targeted middle class and lower class consumers to sell the products. Company can come up with some others nail enamel products to cover upper class of market. SETTING THE PRICE Selecting the price: Companys pricing strategy is to survive in the market; company includes fixed costs and variable costs while setting the price. Promotional pricing: Redwood nail Enamel Company can give price at special event pricing, because Redwood nail enamel targeted students to sell their products, so they can give at discounted price during the month June to August. Responding to competitors pricing: Redwood nail enamels major competitor is Revlon, if the competitor (Revlon) changes the price means, company have to analyze the market situation and why competitor changed the price and then change the price according to competitors price to sell the products. Differentiated price: Redwood nail Enamel Company can offer time pricing and image pricing. They can set the price according to quality and quantity of the product. PROMOTION ADVERTISING AND SALES PROMOTION Advertising Tupperware uses various medium to sell the products.. Mediums are television, magazines, events and internet. Tupperware organizes fashion event in that event, company advertise their products. In television media, Tupperware advertise as commercial for Tupperware in that, company advertises their products. Tupperware also releases magazines there also they are promoting their products. Tupperware organizes an event fashion week in those event film stars and models are participating, from that company is easily advertise their products. Internet as medium Company has its own website to advertise their products. Website: www. my2tupperware.com Sales promotion Tupperware Redwood offers sales promotion to increase the sales for particular time of period. Company offers rebates and discounts on specific products which products are in low sales. Brand ambassadors Tupperware have bollywood Actress as a brand ambassadors like Katrina Kaif and Raima Sen.(Brand ambassador, 2009)(Brand ambassadors) PLACE There is a significant change in market distributional channel of cosmetic products. Distribution places are Hyper markets Super markets Departmental stores These stores are opening their shops in smaller towns and cities and these shops offering extensive range of products and frequent promotional offers. Other distribution places are Drug stores Food stores Cosmetic discounters Ware house clubs. Beauty salons Tupperware distribution merged with HUL. HUL having 3000 distributors around the country and Tupper have 1000 distributors. This is the strongest distribution channel among all Indian cosmetic companies. Distributional channel MARKETING PLAN FOR NEXT ONE YEAR Since, industry grows at 13% per annum, and there is considerable income growth of middle class people is an opportunity to develop the business. Hence beautification is fast growing segment in the market, more number of women becoming awake of looking better through the use of beautification products. This low market penetration for beautification and personal care commodities in India offers a chance for more considerable increase, in this country of 1.2 billion people. Company targeted only younger age people to sell their products, and targeted only middle class and lower class people. Tupperware can introduce new products to cover upper end of the market. Company already built a brand image among middle class. So it will help them to capture the upper class market very soon. Since the customers are able to pay for better products which makes them happy and looks better. So Redwood can concentrate to initiate product lines on premium range. Tupperware competitor Revlon launched street wear to compete with Redwood, so company can consider to more depth in product range and to influence new innovation technology. Now company targeting only 15 to 24 age people and they can spread their segmentation level from age 10 to 24. They can advertise to cover school students. Company should be very sensitivity about price of the product; they should not increase the price of the product because low price is the major strength for Redwood nail enamel. Redwood have good distribution channel in metro politic cities and towns, beautification products has less penetration in rural area so Tupperware can improve their distribution channel in rural market. Company can offer combo set of products to the consumers and if they give nail enamel remover along with the product it will help them to increase the sales. Company has to advertise to create more awareness about the product. CONCLUSION Redwood the product of Tupperware is cosmetic range in the Indian market designed to enhance the beauty of the young and teenage consumers. As such it is created clear position in the market, this shows that Redwood clearly understand its consumer and has delivered differentiated product range to meet consumer needs and wants. To introduce the new range to market, the Redwood business put well plan marketing mix, with scope of changing according to consumer behavior and market scenario. The marketing mix is the balanced combination 4 Ps. Redwood has lot scope to change and transform their product to better result, to face the challenge and reverse this trend, which they have substantially their brand, volume growth by being the known and reliable brand among the consumer. Redwood is the young product to the right people in the right way. As a team we created marketing plan for next one year, these are the possible way to grow the business in Indian market and to build brand name amon g the consumer. REFERENCES India knowledge. (n.d.). Retrieved 05 10, 2009, from labnol: http://www.labnol.org/india/knowledge/hll-is-now-hindustan-unilever-ltd/645/ Mediacentre. (08, 06). Retrieved 05 10, 2009, from hul: http://www.hul.co.in/mediacentre/Hul_Connect_June08.pdf Stories. (2002, 7 7). Retrieved 05 31, 2009, from thehindubusinessonline: http://www.thehindubusinessline.com/iw/2002/07/07/stories/2002070700481300.htm Stories. (2006, 09 27). Retrieved 5 31, 09, from thehindubusinessonline: http://www.thehindubusinessline.com/2006/09/27/stories/2006092703490500.htm About unilever. (n.d.). Retrieved 05 23, 09, from Hul: http://www.hul.coulditbeu.in/U_pages/About_Unilever.aspx Stories. (2009, 04 23). Retrieved 05 22, 2009, from thehindubusinessline: http://www.thehindubusinessline.com/catalyst/2009/04/23/stories/2009042350020100.htm Cosmetics and toiletries. (2008, 06). Retrieved 06 12, 09, from euromonitor: http://www.euromonitor.com/Cosmetics_and_Toiletries_in_India Krishnamurthy, A. G. (08, 4 25). storypage. Retrieved 6 12, 09, from business-standard: http://www.business-standard.com/india/storypage.php?autono=321069 News. (2002, 18 12). Retrieved 06 10, 09, from financialexpress: http://www.financialexpress.com/news/modi-revlon-to-take-on-elle-18-with-new-brand-streetwear/68912/0 Bhattacharya, P. (2009, 2 2). marketstrend. Retrieved 06 09, 05, from gcimagazine: http://www.gcimagazine.com/marketstrends/regions/bric/38826982.html Cain, A. (n.d.). Cosmetics. Retrieved 06 10, 2009, from ideamarketers: http://www.ideamarketers.com/?Cosmeticsarticleid=567150 Fashion. (2003, 06 26). Retrieved 06 08, 2009, from chennaionline: http://archives.chennaionline.com/style/fashion/icel18.asp Indian cosmetic sector analysis. (n.d.). Retrieved 06 06, 2009, from rncos: http://www.rncos.com/Report/IM192.htm Marketing review. (2006, 09 28). Retrieved 06 10, 09, from domain-b: http://www.domain-b.com/marketing/general/2006/20060928_marketing_review.html Strategic. (04, 9). Retrieved 06 06, 2009, from etstrategicmarketing: http://www.etstrategicmarketing.com/SmSept-Oct04/Strategic-Article11.htms Kotler, P Keller, K. L. (2006). Marketing management. (13th ed.). New Delhi: Prentice hall India.

Do manners matter? :: Informative, Education, etiquette

Do manners matter? Yes, they do; however, since most parents have gone to work, children have fewer chances to sit with their parents and to learn manners from them. Although America is a melting-pot of cultures with various ideas of manners (Packer 22), and the subject of manners is complicated (Hall 185), the standard of good manners of various cultures is similar. Good manners are the same as civilized behaviors and moral etiquette that have respect, consideration, generosity, and thoughtfulness for others (Stewart 14). What goes around comes around; therefore, people should treat others as they wish to be treated themselves (Stewart 1). In fact, people would love to be with others who have good manners (Brandenberg 2). Therefore, manners should be taught in the twenty-first century because they not only help people become educated and competitive, but they also help the world become peaceful and smooth. First of all, people are more educated and competitive if they have good manners. Ladies and gentlemen who have good manners appear more educated, creditable, and superior than other ill-mannered people. Dr. Sokolosky believes, â€Å"all things being equal in terms of skills and abilities, the person who leaves a good, positive impression will come out on top† (Ricketts, par. 9), which means in a group of people who have equal skills, the one who has good manners will be the winner; thus, good manners can improve one’s competitiveness. Moreover, my Professor Eadus said that manners are the biggest part of social skill, which is true because good manners affect people’s interpersonal relationships and social communications. In fact, dining has been a principal social event in people’s lives; therefore, good table manners are essential and conducive to show one’s education while erroneous table manners can cause punishment by mothers, embarrassment in front of friends, or being dumped by dates (Packer 268). I have had one of the most embarrassing experiences in my life. When I was young, I used to play with my food and hold my knife and fork incorrectly until one day I dropped my whole piece of steak on the woman who was sitting at the next table. At that moment, I was totally embarrassed and frightened while the woman yelled at me and said I was a rude kid. After that, I went to borrow some books to learn table manners. â€Å"The way you handle yourself at the table gives off very clear signals as to what kind of a person you are† (Cooper, par.

Of Kind and Cruel Fates Essay

Irony, in its essence, is the humor of contradiction. It is contradiction, in the sense that where we would expect events to lean on one way, events instead completely take the opposite direction. A crude example would be where a string of freak accidents occur at a factory where the manager is showing off to his potential clients that his company is â€Å"accident-free†. Irony is humorous because if one saw it with impartiality, one would find it funny. Having a car accident right after a road is â€Å"improved† to avoid further accidents, would be funny. To study irony further, one could study an average person’s sense of humor. While as a child, he may delight in the curiosities of the environment, eventually he becomes adjusted to seeing it everyday, and eventually his enjoyment of it fades. Humor takes on a different characteristic for him. There is the slapstick comedy, where he finds the antics of the performers as funny and absurd, and there is the situational comedy, where he finds funny ordinary people falling to ridiculous situations. The common thread to this humor is that it attacks at something. Whether it is to ridicule a person behaving out of the social norm (as the slapstick), or to ridicule a person’s belief or principle that is generally viewed as absurd (the parody), the higher the degree of abuse at the object of humor, the funnier. Irony, then, is humorous in the sense that it attacks something, through its contradiction. As an impartial viewer, we may find funny things that we know to be true as envisioned by the ironic set-up, but which is obscured in the minds of those who are involved in the irony. Humor moreover has intrinsic values it seeks to instill to its impartial witnesses, and consequently irony occurs as some way to inform the viewer of a cosmic lesson. We can delve in this further through the study of three stories, Tartuffe, The Princess of Cleves, and Nathan the Wise. There are several ironic situations that occur throughout the play Tartuffe. The story revolves around a household scandalized by having its head (the father) entertain and welcome as part of the family a man who openly and vocally shows his displeasure at what he deems as vices borne by the various members of the family and the house. One of the first ironic situations occurs with the son, Damis, who hides in the room while Tartuffe has a private conversation with his mother, Elmire. His intention is to unmask Tartuffe to his father as a hypocrite and get him out of the house (Moliere, 39-46). When he finally sees evidence of the man’s scandalous behavior towards his mother and reveals it to his father, not only does his father not believe (owing to the hypocrite’s skillful use of words), but has Damis instead kicked out and even encourages Tartuffe to continue his scandalous behavior towards his wife, in order to spite his family (47-51). The humor in the situation centered on how big a fool the father was to believe in Tartuffe’s virtue, and an even bigger fool not to see the truth when it is right in front of him. This is further stressed in the next ironic situation, where after Orgon (the father) finally realizes the extent of his friend’s deceit, he tries to tell his mother, who was also fooled by the hypocrite. For all his protestations she does not believe him until she sees it herself (Moliere, 68-71). The irony is that where he once ignored the loud protests of his family, likewise his mother does not believe him, even for his loud protests. The final ironic twist, however, turns out for the good as the hypocrite Tartuffe, having been unmasked and set his plans for revenge, intrigues on the King and plans to have them all arrested, only to have him as the object of arrest, as the King was â€Å"wise† to his intrigues (77-80). The play has these alternating reversal of fortunes, and its ironic humor attacks two things: that blind faith without reason in open Virtue is folly, and that any malice masked in virtue never remains unpunished. A more tragic tale of irony is that of the Princess of Cleves. Introduced to a court as Madam Chartres, she wins the affection of the Prince of Cleves, who endeavor to marry her despite the protests of his father; she falls, however for someone else, the Duke Nemours (Lafayette, 15-17). The story then centers around him trying to find the opportunity to confess his love, and she, now married, desperately tries to stave off his affections while suppressing hers. We do not see the irony unfold until the very end: the Princess anguishes over her affection for the Duke throughout her marriage, but following the death of her husband suddenly she has a change of heart and is convinced that her husband was a far better man than the Duke (101-107). It is only after the husband dies and they finally have an opportunity to be together does she decide not to be with the Duke. The irony here attacks the notion that love borne from adulterous intention will eventually bear fruit. It might have been attack towards the growing acceptance of the public towards the notion of infidelity, (almost every character is involved in an affair with someone else) and their giving it idealistic fervor. The Princess of Cleves, despite the best of her intentions, continued to bear her love to someone else, and pined for that other person, and consequently, in her husband’s death she realized her folly too late, and chose to suffer the rest of her life in that guilt. Nathan the Wise has such a complicated string of ironies, that one who skims through even the slightest of details would not appreciate the ironies that eventually occur. Originally, the story of the Jewish merchant Nathan centered around the Muslim conqueror Saladin trying to fool him out of his money—and this tale has found itself in the pages of Boccaccio’s Decameron. Nathan answers so skillfully that ironically it was Saladin who was put to shame by his own question and humbled before the Jew (Lessing, 90-97). This story is, however, expanded by Gotthold Ephraim Lessing, and this encounter between the Egyptian conqueror and the Jew becomes the main theme. The tale then revolves around a Templar, who was pardoned by Saladin for the reason that he resembled the conqueror’s brother (Lessing, 36); the consequences of his rescue of a Jewish maiden (and subsequent encounter of the grateful surrogate father Nathan), and the intrigues of the Patriarch who would have him either kill Saladin or turn over Nathan, who he found had raised a Christian child to the Jewish faith (the same Jewess he rescued) (37-40). The irony, from an impartial point of view, might have been to some degree absurd. The Templar, in almost the fashion of Oedipus, tries desperately to seek the truth, and unmask what he sees in his prejudice as malice committed by the Jew Nathan (Lessing, 109-127). And, also in the fashion of Oedipus, not only does he discover that the girl he was trying to save (and hope to marry) was his sister, but Saladin who he would have killed had he agreed to the Patriarch, was his uncle after all (165-172). The irony also hits Saladin, as his pardoning the Templar Conrad because he looked like his brother, redounds to the truth that Conrad was his brother’s son. While the ironic twist might seem ridiculous to the trained eye, in the sense it fits to the lesson first imparted by Nathan to Saladin: that all men are equal before God, regardless of Faith. This is a happier chide at the Medieval sensibility of hostility between Faiths. Irony is humorous, because we find that the contradiction it creates makes sense. We might have felt our sensibilities offended when we saw that the Princess of Cleves did not end up with the Duke Nemours, but the cosmic twist was to show to us that infidelity was wrong. We would have preferred that the Templar should have instead ended up marrying the Jewess, but the irony was there to impart the lesson that prejudice has, after all, no place in the world. We sometimes do not find ironic circumstances that funny, as if we lived the life of Duke Nemours or became as aghast as the Templar Conrad. But eventually, we will learn that the contradiction was to impart to us that our plans may go completely the other way, because they may not have been right in the first place. And, the wiser we become to this truth, the more we will realize that irony, though it might strike sad for us, has a reason. The better we accept this, the more we will be prepared to just take a step back, take a view of the bigger picture, and laugh. WORKS CITED Lafayette, Madame de. The Princess of Cleves. New York: Project Gutenberg. 27 Sept. 2008 . Lessing, Gotthold Ephraim. Nathan the Wise. New York: Page, Curtis. Project Gutenberg. 01 Mar. 2003. . Moliere, Jean Baptiste. Tartuffe. New York: Project Gutenberg. 26 Oct. 2008. .

Finagle a Bagel Marketing Mix Essays

Finagle a Bagel Marketing Mix Essays Finagle a Bagel Marketing Mix Essay Finagle a Bagel Marketing Mix Essay Suburban stores are totally different. You really have to have an owner/ operator mentality. You have to be mature and you have to be able to run the business like its your own business. What we always try and convey or sell to people who might join our company is, If you want to be a franchisee but dont have the capital, if you want to own your own business, were goanna put you in business. You dont have to give us any money to do that. And if you can get over a certain level of sales or profits, well start splitting the bottom line with you in some sort of bonus program. My name is Nick Cochran, Im a general manager and I work in Waylaid location, which is in Waylaid, Massachusetts. Im 23, and ah which is pretty young. I started off when I was even younger actually, 15 and a half. Started off working for Burgesss Bagels, making bagels and I started out there as a sandwich person and moved up to cashier and kept learning, wanted to be a baker, wanted to be a manager, Ana I name up Walt a isnt-supervisor position. I think being younger, as a manager, in Finagle a Bagel truly helps me because it gives me the stamina and power to work long days. The title is Store manager/ : Partner of your specific location. And the only difficult thing sometimes is trying to empower people who are much older than me. We have a we call it an Incentive Compensation Bonus Plan, ICC Plan. The base-salary for general managers generally starts off in a company with $35,000. And as you go through time you would get certain raises, and we actually have a salary cap in the company where no general manager can make over $42,000 in a particular year for a base-salary. What will however change as you time accrues with the company is your percentage in that Incentive Compensation Plan. Thank you very much. Its goanna be number 72 at the end, okay? (male #5) I strive more for my managers to bonus than for me to bonus. Its important that they bonus because it shows individual Goals and individual stores doing well. Lets say your monthly salary was $4,000, you could get 30% of that which would be $1200 in a bonus if you were to meet your expectations. As time grows on with the company, your bonus could be at 80% of your $4,000. (Tony Premier) I fight for my managers to bonus, because if they bonus it Just means that, you know, theyre goanna look at that check and theyre goanna say, Damn, I did well this month. And whatever I did this month, I have to repeat next month and I Just have to do a little bit better and Ill get a bigger check. And so, you know, I feed off of them, you know? I mean I feed off their happiness. I feed off of their Job well done. When I do bonus, you know, its a win-win. I mean its a win-win for everybody, its a win-win for Finagle, its a win-win for me, its a win-win for my stores because in the end were all trying to accomplish something which is to grow this company and we all want to grow as individuals as well. Cochran) I think its a good way, in essence, because youre not paying the people ho sit around and do nothing. But rather, youre paying the people that who have A. ) been with the company for a while, and B. ) go out and work hard to get in that them extra customers and take time to make sure that the actual profits are coming through in order so they get a share of the business. (Trust) Nick Cochran is a manager, came to us as an assistant manager, he p icked up on the passion and the direction of the company very quickly. And he is one of our most successful managers and his ability to understand the level of customer service thats required in a community like Waylaid, or any suburban community or affluent immunity is phenomenal. And he has done wonders for our business there. He is adored by the town. He gets invited out to dinner by the customers. (Paulo Premier) Im from Portugal, a little country in Northern Europe. I came to the unlace states In / came In as a young 10 1 1, trying to 00 Engels as second language, an intensive course of English for six months. I liked it and Ive been here since. Trust) Paulo is a businessman. He really understands how to run a business and his greatest talent is taking a store that is struggling for whatever reason, and turning it around, making it very, very efficient. His sandwich makers know what to do. His cashiers know how to handle people. People know where to be. He could walk into a store and in three months he can take a store that isnt making the kind of money it should make, or moving the people that it should be moving through and he can turn it around by Just getting people to tow the line, if you will. Tony Premier) Its all about motivation, its all about how you treat people. This is a people-business and you know our people and the people we serve every day. Were not goanna abandon people because they run into issues, either personal or professional. I mean, we like to give people second chances and we like to work with people. You know, we want people to feel like theyre welcome here and want to work for us. We dont want to force anybody to stay here, we want them to stay on their own. But we want to make an open-door policy and we want to have people be successful. Cause their success is again, is our success. You know, the better they do, the better we do. I think luckily and maybe with a little experience, Ive always been able to have a good eye to be enabled to hire good people. I sit down with someone, I talk to them for maybe 20 minutes-half hour, Where have you worked before? How long you worked there? How do you feel about working with people? You know, What kind of experience do you have? And that sort of thing. My philosophy is, you know, youre pretty much goanna tell me how much youre worth. You work for me for a few days, and if you like the Job and if I like your work, then well go from there. But pretty much every person makes his own salary, you know, you tell me how much youre goanna be worth over a period of maybe five, six days. Pretty much thats all the time that I need to see if a person is goanna be worth the trouble or not. And so we go from there. My name is Washington Ramose, Ive been working for the company for four years. My job really is I hire, I fire. Take care of ordering and my direct boss is Tony. Hes mostly here to help out on the things that we need, like say, if Im short people and I cant find anybody I can call him, hell try to get people from other stores. Or if I messed up on an order of food or whatever I need and I cant get out to get it, I can give him a call, hell get it for me. You know, once in a while he can give us a raise. Every one of these stores we have a sign, a Help Wanted sign. So people come in and we always get them to fill out an application so we always have applications. Because in this business, you know, its in-and-out, a lot of times, you know, especially ten rotenone. Especially ten part-timers. Nine Tulle-tellers are usually teen to nag to them, they stay longer. We actually have a very good training program within the company. Like if I hire somebody, I dont actually train them here. We have a couple trainers that will train them for a while, will teach them the whole routine, go through our book, what the company wants and what the company likes as far as the way the uniform looks and the way they treat the customers, and, you know, our rules. For every single full-time new hire they have a grace period, they have to wait six months in order to have health or dental benefits. Finagle a Bagel offers a tuition reimbursement for managers or other employees but they have to submit the course description to our HRS department, Heather Robertson, our director, she will look at and determine if that course is something that will benefit Finagle a Bagel. (female #4) In the last few months weve placed a few ads for people to Join the marketing apartment here and one of the requirements that we post in the ad itself is you must love bagels. And thats really how I weed out the resumes. If they say anything about bagels, I put it in the To be considered pile. If they do not mention a love of bagels, then it goes in the other pile. (Trust) We have a very diverse culture here. Boston has a lot of ethnic groups. We have people from Cape Verve, from Brazil, from Dominican Republic, from El Salvador, Chile, all the Latin nations. We have Americans, we have Europeans, men and women at all levels of the organization. The executive group is made up of an equal number of men and women which were very proud of. H, my names Implied Rosa. I work in Finagle a Bagel for six years and I work in a cashier, and Im from Dominican Republic. I feel so happy for working here with everybody, my friends, the customers, Im so happy. (Trust) English is not the first language of many of the people who work in the stores and some customers find it Frustrating to communicate. The ability to speak more than one language, in this company, is important because our workforce, and you know, most of the people that apply for work are either current immigrants or friends f people that Just came in. I mean, they all have a connection and they dont speak English that well and they need an opportunity. In my Job, as well as most of our managers, most of our managers speak both Portuguese and English and Spanish. Its important for us to be able to communicate with them cause that way we can address their needs. We try very hard to encourage our employees to only speak English to the customer. Some people find that to be a little harsh, but every sandwich, every salad is built to order, so theres a lot of communication between the customers and the cashiers, the customers and the sandwich makers, customers and the managers and the expectation is that everybody will communicate in English. We are very proud of those individuals who have come to this country and have worked very hard to get enema Ana weve treble to Nell teen. We nave several employees won we sponsored them to get their green cards. We in turn, get a dedicated employee and somebody who we know that understands the passion and the desire that we have for the company to be successful. And once we get them on board, people dont leave our company, they Just stay. They legalize that it can be a career for them, they may come to us as a college student thinking to earn a little extra money in between classes, maybe to pay a bill or two, but they come on board, they get excited about what theyre doing and they stay. And I think the size of our company has made a big difference in retaining people, its really unusual to have one-on-one interaction on a daily basis with the president of the company or any senior executive member of the company. We have tons of people that have been here-been with us for a long time.